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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$1,075.33 - $2,817.66
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$827.18 - $2,167.43
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Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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$1,075.33 - $2,817.66
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$1,276.28
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Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,183.28
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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
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$1,009.35
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Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
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$1,009.35
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Biscoe Power Reclining Sofa image
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$1,405.66
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$1,081.28
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Biscoe Power Reclining Sofa

Ashley Furniture

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...

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$1,081.28
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$836.86 - $1,743.96
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$643.74 - $1,341.51
$643.74 - $1,341.51
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Wynnlow Bedroom Set

Ashley Furniture

This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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$836.86 - $1,743.96
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$643.74 - $1,341.51
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
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$929.41 - $1,451.42
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$714.93 - $1,116.48
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$929.41 - $1,451.42
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$714.93 - $1,116.48
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$563.58 - $1,933.35
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$433.52 - $1,487.19
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Willowton Bedroom Set

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash ...

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$563.58 - $1,933.35
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$433.52 - $1,487.19
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Willowton 4-Piece Entertainment Center with Electric Fireplace image
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$889.43 - $1,451.42
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$684.18 - $1,116.48
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Willowton 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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$684.18 - $1,116.48
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$1,076.01 - $1,304.16
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$827.70 - $1,003.20
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Tyler Creek Occasional Table Set

Ashley Furniture

Shabby chic with a hint of down home country. This occasional table set with textured black finish is all the talk of today’s design world. Wood gr...

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$1,076.01 - $1,304.16
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$1,262.04 - $1,736.01
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$970.80 - $1,335.39
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Tyler Creek Dining Set

Ashley Furniture

Set your sights on this dining set. The rectangular table, with six drawers for storing away smaller items, beautifully suits your storage needs. I...

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$1,262.04 - $1,736.01
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$1,495.68 - $1,838.14
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$1,150.52 - $1,413.95
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Tyler Creek Counter Height Dining Set

Ashley Furniture

Set your sights on this counter height dining table set. The high-profile table beautifully suits your storage needs—its base includes two open she...

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$1,495.68 - $1,838.14
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$1,150.52 - $1,413.95
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$1,577.07 - $2,078.12
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$1,213.13 - $1,598.55
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Tulen Living Room Set

Ashley Furniture

This reclining sofa, loveseat and recliner set puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with sof...

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$1,577.07 - $2,078.12
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$1,213.13 - $1,598.55
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Trinell 4-Piece Entertainment Center with Electric Fireplace image
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$889.43 - $1,451.42
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$684.18 - $1,116.48
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Trinell 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

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$889.43 - $1,451.42
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$684.18 - $1,116.48
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Todoe 65" TV Stand with Electric Fireplace image
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$1,414.01
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$1,087.70
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Todoe 65" TV Stand with Electric Fireplace

Ashley Furniture

Make watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...

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$1,414.01
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$746.76 - $1,929.43
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$574.43 - $1,484.18
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Stairatt Living Room Set

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this chair and ottoman package, which offers a clean...

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$746.76 - $1,929.43
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$574.43 - $1,484.18
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$997.88 - $1,319.94
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$767.60 - $1,015.34
$767.60 - $1,015.34
$767.60

Skempton Dining Room Set

Ashley Furniture

Set the scene for coastal chic or modern farmhouse living with this 7-piece dining room set. The clean-lined, simply striking table doubles the cha...

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$997.88 - $1,319.94
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$767.60 - $1,015.34
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Seton Creek Outdoor Sofa with Cushion image
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$1,707.91
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$1,313.78
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Seton Creek Outdoor Sofa with Cushion

Ashley Furniture

This sofa invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with dur...

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$1,707.91
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$1,313.78
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Seton Creek Outdoor Loveseat with Cushion image
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$1,317.03
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$1,013.10
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Seton Creek Outdoor Loveseat with Cushion

Ashley Furniture

This loveseat invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with...

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$1,317.03
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$1,013.10
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$1,366.40 - $2,830.23
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$1,051.08 - $2,177.10
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Realyn Dining Room Set

Ashley Furniture

Bon appétit. This 5-piece dining room set has all the right ingredients for a French country-inspired feast for the eyes. Drop-in leaf allows you t...

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$1,366.40 - $2,830.23
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$1,051.08 - $2,177.10
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Porter Bed image
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$826.67 - $1,378.53
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$635.90 - $1,060.41
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Porter Bed

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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$826.67 - $1,378.53
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$1,812.82
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$1,394.48
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O'Phannon Living Room Set

Ashley Furniture

Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...

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$1,812.82
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O'Phannon 2-Piece Sectional with Chaise image
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$1,424.48
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$1,095.75
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O'Phannon 2-Piece Sectional with Chaise

Ashley Furniture

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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$1,424.48
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$1,095.75
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$1,745.16
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$1,342.43
$1,342.43 - $1,342.43
$1,342.43

Next-Gen DuraPella Power Recliner

Ashley Furniture

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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$1,745.16
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$1,342.43
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.