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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$1,076.11 - $2,077.34
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$827.78 - $1,597.95
$827.78 - $1,597.95
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Altyra Bedroom Set

Ashley Furniture

The epitome of fashion-forward design, this bedroom package is a beautiful blend of comfort and luxury. The bed and dresser feature shiny chrome-t...

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$573.90 - $2,415.60
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Bales Modular Seating

Ashley Furniture

Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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$738.81 - $1,580.52
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Bellaby Bedroom Set

Ashley Furniture

Gorgeous and modern, this charming bed, dresser and mirror express your farmhouse style. Wispy white finish over replicated oak wood grain infuses...

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$960.45 - $2,054.68
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$738.81 - $1,580.52
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$1,546.73 - $2,144.63
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Bovarian Living Room Set

Ashley Furniture

Whether your style is clean and contemporary or cozy modern farmhouse, this sectional and ottoman in a stone-tone neutral upholstery brings your v...

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$2,010.75 - $2,788.02
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$1,546.73 - $2,144.63
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Bovarian Sectional image
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$1,534.65 - $2,311.92
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$1,180.50 - $1,778.40
$1,180.50 - $1,778.40
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Bovarian Sectional

Ashley Furniture

Whether your vision is clean and contemporary or cozy modern farmhouse, this sectional in a stone-tone neutral upholstery has the corner on style....

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$1,534.65 - $2,311.92
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$1,180.50 - $1,778.40
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$1,361.84 - $3,822.47
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$1,047.57 - $2,940.36
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Burkhaus Dining Room Set

Ashley Furniture

Dressed to thrill, this dining ensemble offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a dark waxy bro...

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$1,361.84 - $3,822.47
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$1,047.57 - $2,940.36
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$1,107.87 - $2,569.44
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$852.21 - $1,976.49
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Cabalynn Dining Room Set

Ashley Furniture

This dining collection sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Charming architectural elements and a light ...

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$1,107.87 - $2,569.44
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$852.21 - $1,976.49
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$852.21
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$1,578.63 - $3,226.96
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$1,214.33 - $2,482.28
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Clare View Outdoor Seating Set

Ashley Furniture

An effortlessly elegant choice in outdoor furniture, this outdoor seating group marries sturdiness and style in such a delightful way. Better yet,...

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$1,578.63 - $3,226.96
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$1,214.33 - $2,482.28
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Havalance 4-Piece Entertainment Center image
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$2,407.31
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$1,851.78
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Havalance 4-Piece Entertainment Center

Ashley Furniture

Set your sights on modern farmhouse style with this entertainment center. Distressed two-tone treatment blends a weathered gray with vintage white...

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$2,503.32 - $3,450.92
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$1,925.63 - $2,654.55
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Leesworth Living Room Set

Ashley Furniture

Focus on function. This seating package balances contemporary character and irresistible comfort. Its affordable, expertly matched leather and fau...

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$2,503.32 - $3,450.92
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$1,925.63 - $2,654.55
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Next-Gen DuraPella Power Reclining Sofa image
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$2,271.46
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$1,747.28
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Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale loo...

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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$1,959.27
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$1,507.13
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Ashley Furniture

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with it...

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$2,053.97 - $3,158.77
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$1,579.98 - $2,429.82
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Porter Bedroom Set

Ashley Furniture

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mo...

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$2,053.97 - $3,158.77
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$1,579.98 - $2,429.82
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$2,360.09 - $3,097.97
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$1,815.45 - $2,383.05
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Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$2,360.09 - $3,097.97
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$1,815.45 - $2,383.05
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$1,577.07 - $2,078.12
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$1,213.13 - $1,598.55
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Tulen Living Room Set

Ashley Furniture

This reclining sofa and loveseat package puts the win in winning. The waterfall back design and doubly plump pillow top arms team up with soft che...

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$1,577.07 - $2,078.12
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$1,213.13 - $1,598.55
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$1,213.13
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Tambo 2-Piece Reclining Sectional image
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$1,991.46
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$1,531.89
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Tambo 2-Piece Reclining Sectional

Ashley Furniture

With plush cushions and wraparound pillow top arms, this sectional takes comfort to a whole new level. Its faux vintage leather requires minimal c...

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$1,991.46
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$1,991.44 - $3,244.22
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$1,531.88 - $2,495.55
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Stoneland Living Room Set

Ashley Furniture

For those that love the cool look of leather but long for the warm feel of fabric, this reclining sofa, reclining loveseat and rocker recliner del...

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$1,991.44 - $3,244.22
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$1,531.88 - $2,495.55
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$1,366.40 - $2,830.23
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$1,051.08 - $2,177.10
$1,051.08 - $2,177.10
$1,051.08

Realyn Dining Room Set

Ashley Furniture

Bon appétit. This 5-piece dining room set has all the right ingredients for a French country-inspired feast for the eyes. Drop-in leaf allows you ...

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$1,366.40 - $2,830.23
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$1,051.08 - $2,177.10
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$2,118.19 - $2,948.70
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$2,118.19
$1,629.38 - $2,268.23
$1,629.38 - $2,268.23
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Clare View Outdoor Sectional

Ashley Furniture

An effortlessly elegant choice in outdoor furniture, this sectional marries sturdiness and style in such a delightful way. Its eucalyptus wood fra...

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$2,118.19 - $2,948.70
$2,118.19 - $2,948.70
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$1,629.38 - $2,268.23
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$1,955.37 - $3,003.30
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$1,504.13 - $2,310.23
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Top Tier Reclining Sectional with Chaise

Ashley Furniture

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

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$1,955.37 - $3,003.30
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$1,504.13 - $2,310.23
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$1,512.45
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Modmax II Reclining Sofa Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$1,103.61 - $2,811.81
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$848.93 - $2,162.93
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Soletren Living Room Set

Ashley Furniture

Flaunting a trendsetting silhouette, this oversized chair and ottoman package puts the contemporary in your contemporary home. Seating space is am...

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$1,103.61 - $2,811.81
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$848.93 - $2,162.93
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$2,110.24 - $3,656.91
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$1,623.26 - $2,813.01
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Feddinger Bedroom Set

Ashley Furniture

A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnu...

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$2,110.24 - $3,656.91
$2,110.24 - $3,656.91
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$1,623.26 - $2,813.01
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$1,316.52 - $2,786.11
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$1,012.71 - $2,143.16
$1,012.71 - $2,143.16
$1,012.71

Moriville Dining Room Set

Ashley Furniture

This versatile dining room set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified with a ...

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$1,316.52 - $2,786.11
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$1,012.71 - $2,143.16
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$1,012.71
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.