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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$564.86 - $1,056.12
$564.86 - $1,056.12
$564.86
$434.51 - $812.40
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$434.51

12 Inch Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away with this plush twin mattress. It's crafted for modern comfort and convenience, with layers inc...

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$564.86 - $1,056.12
$564.86 - $1,056.12
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$434.51 - $812.40
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14 Inch Chime Elite 2.0 Mattress image Save 23% Save %
$1,216.76
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14 Inch California King Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with ...

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$748.40 - $1,148.67
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$575.69 - $883.59
$575.69 - $883.59
$575.69

Alisdair Bedroom Set

Ashley Furniture

This 4-piece bedroom set is the epitome of traditional decor. Its Louis Philippe-style moulding dates back to the mid-19th century, when furnishin...

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$748.40 - $1,148.67
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$575.69 - $883.59
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$701.91 - $1,839.73
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$539.93 - $1,415.18
$539.93 - $1,415.18
$539.93

Altari Living Room Set

Ashley Furniture

If style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary pro...

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$701.91 - $1,839.73
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$539.93 - $1,415.18
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$1,076.11 - $2,077.34
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$827.78 - $1,597.95
$827.78 - $1,597.95
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Altyra Bedroom Set

Ashley Furniture

The epitome of fashion-forward design, this bedroom package is a beautiful blend of comfort and luxury. The bed and dresser feature shiny chrome-t...

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$1,076.11 - $2,077.34
$1,076.11 - $2,077.34
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$827.78 - $1,597.95
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Altyra Bed image
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$478.53 - $1,131.66
$478.53 - $1,131.66
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$368.10 - $870.51
$368.10 - $870.51
$368.10

Altyra Bed

Ashley Furniture

Master Bedroom The epitome of fashion-forward design, this queen upholstered panel bed is a beautiful blend of comfort and luxury. Shiny chrome-to...

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$478.53 - $1,131.66
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$368.10 - $870.51
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$368.10
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$746.07 - $3,140.28
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$573.90 - $2,415.60
$573.90 - $2,415.60
$573.90

Bales Modular Seating

Ashley Furniture

Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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$746.07 - $3,140.28
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$573.90 - $2,415.60
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$573.90
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$813.03 - $1,471.85
$813.03 - $1,471.85
$813.03
$625.41 - $1,132.19
$625.41 - $1,132.19
$625.41

Baystorm Bedroom Set

Ashley Furniture

Rest and reflect in the beachy style of this bedroom package. Its driftwood and surfer-inspired smoky finish gives this set a rustic look that's p...

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$813.03 - $1,471.85
$813.03 - $1,471.85
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$625.41 - $1,132.19
$625.41 - $1,132.19
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$929.41 - $1,451.42
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$714.93 - $1,116.48
$714.93 - $1,116.48
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Bellaby 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this entertainment center with fireplace. Its wispy white finish over replicated oak grain is a delightfu...

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$929.41 - $1,451.42
$929.41 - $1,451.42
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$714.93 - $1,116.48
$714.93 - $1,116.48
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Bellaby 63" TV Stand with Electric Fireplace image
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$758.59
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$583.53
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Bellaby 63" TV Stand with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$758.59
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Bellaby 63" TV Stand with Fireplace image
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$733.66
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$564.35
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Bellaby 63" TV Stand with Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$733.66
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$564.35
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$546.57 - $859.51
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$420.44 - $661.16
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Bellaby Bed with 2 Storage Drawers

Ashley Furniture

It’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. A wispy whitewash finish infuses character without covering the grain, providin...

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$546.57 - $859.51
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$420.44 - $661.16
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$960.45 - $2,054.68
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$960.45
$738.81 - $1,580.52
$738.81 - $1,580.52
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Bellaby Bedroom Set

Ashley Furniture

Gorgeous and modern, this charming bed, dresser and mirror express your farmhouse style. Wispy white finish over replicated oak wood grain infuses...

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$960.45 - $2,054.68
$960.45 - $2,054.68
$960.45
$738.81 - $1,580.52
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$430.90 - $671.29
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$430.90
$331.46 - $516.38
$331.46 - $516.38
$331.46

Bellaby Crossbuck Bed

Ashley Furniture

It’s gorgeous, it’s modern farmhouse, it’s a queen crossbuck panel bed. A wispy whitewash finish infuses character without covering the grain, pro...

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$430.90 - $671.29
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$331.46 - $516.38
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$671.29
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$516.38
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Bellaby Dresser and Mirror

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser and mirror set. A wispy white finish over replicated...

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$671.29
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$516.38
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$826.64 - $1,211.03
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$635.88 - $931.56
$635.88 - $931.56
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Binterglen Bedroom Package

Ashley Furniture

Are you a lover of casual contemporary style? Then this bedroom package is perfect for you. The clean, white finish conveys an easy-breezy sensibi...

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$826.64 - $1,211.03
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$635.88 - $931.56
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$926.43
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$712.64
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Blairhurst Chest of Drawers

Ashley Furniture

Discover something exceptional with this chest of drawers. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-in...

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$926.43
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$712.64
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$1,105.57
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$850.44
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$850.44

Blairhurst Dresser

Ashley Furniture

Discover something exceptional with this dresser. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired co...

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$1,105.57
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$850.44
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$810.76
$810.76 - $810.76
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$623.66
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Bolanburg Counter Height Dining Table

Ashley Furniture

The beauty and practicality of this dining room counter height table are something to savor. A two-tone textural finish provides a double helping ...

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$810.76
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$623.66
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$1,178.14 - $1,838.14
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$906.26 - $1,413.95
$906.26 - $1,413.95
$906.26

Bolanburg Counter Height Dining Set

Ashley Furniture

Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone text...

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$1,178.14 - $1,838.14
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$906.26 - $1,413.95
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$993.32
$993.32 - $993.32
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$764.09
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Bolanburg Dining Server

Ashley Furniture

Need a stylish space to store dinnerware and all your dining room essentials? This server is a dream come true, with four adjustable shelves that ...

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$993.32
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$764.09
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$681.49
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$681.49
$524.22
$524.22 - $524.22
$524.22

Bolanburg Dining Table

Ashley Furniture

The beauty of this dining table is something to savor. A two-tone textural finish gives this rectangular dining table with plank-effect top a doub...

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$681.49
$681.49 - $681.49
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$524.22
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$732.52
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$563.48
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Bolanburg Display Cabinet

Ashley Furniture

Need a stylish space to showcase dinnerware, pictures, decorations and more? This tall three-shelf display cabinet is a dream come true. The textu...

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$732.52
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$1,103.31 - $1,304.16
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$848.70 - $1,003.20
$848.70 - $1,003.20
$848.70

Bolanburg Occasional Table Set

Ashley Furniture

Store, serve and showcase your favorite things with this occasional table set. Its textured antique white finish creates a vintage two-tone look t...

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$1,103.31 - $1,304.16
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$848.70 - $1,003.20
$848.70 - $1,003.20
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.