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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Maggie Sofa image Save 23% Save %
$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

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$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60
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Biscoe Power Recliner image Save 23% Save %
$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43

Biscoe Power Recliner

Ashley Furniture

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, mac...

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$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43
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Save up to 23% Save %
$855.27 - $1,038.57
$855.27 - $1,038.57
$855.27
$657.90 - $798.90
$657.90 - $798.90
$657.90

Wystfield Occasional Table Set

Ashley Furniture

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this occasional table set takes the art of rustic farmh...

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$855.27 - $1,038.57
$855.27 - $1,038.57
$855.27
$657.90 - $798.90
$657.90 - $798.90
$657.90
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$667.68 - $759.33
$667.68 - $759.33
$667.68
$513.60 - $584.10
$513.60 - $584.10
$513.60

Wystfield Table Set

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this occasional table set elevates the ...

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$667.68 - $759.33
$667.68 - $759.33
$667.68
$513.60 - $584.10
$513.60 - $584.10
$513.60
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$836.86 - $1,743.96
$836.86 - $1,743.96
$836.86
$643.74 - $1,341.51
$643.74 - $1,341.51
$643.74

Wynnlow Bedroom Set

Ashley Furniture

This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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$836.86 - $1,743.96
$836.86 - $1,743.96
$836.86
$643.74 - $1,341.51
$643.74 - $1,341.51
$643.74
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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77

Wynnlow Bed

Ashley Furniture

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77
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Wynnlow 63" TV Stand with Electric Fireplace image
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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Wynnlow 63" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
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Wynnlow 4-Piece Entertainment Center image
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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60

Wynnlow 4-Piece Entertainment Center

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60
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Willowton Dressing Chest image
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$691.70
$691.70 - $691.70
$691.70
$532.08
$532.08 - $532.08
$532.08

Willowton Dressing Chest

Ashley Furniture

This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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$691.70
$691.70 - $691.70
$691.70
$532.08
$532.08 - $532.08
$532.08
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$563.58 - $1,933.35
$563.58 - $1,933.35
$563.58
$433.52 - $1,487.19
$433.52 - $1,487.19
$433.52

Willowton Bedroom Set

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash ...

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$563.58 - $1,933.35
$563.58 - $1,933.35
$563.58
$433.52 - $1,487.19
$433.52 - $1,487.19
$433.52
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Willowton Bed image
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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75

Willowton Bed

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75
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Willowton 64" TV Stand with Electric Fireplace image
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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Willowton 64" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

View full details
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
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Product image
Willowton 4-Piece Entertainment Center with Electric Fireplace image
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$889.43 - $1,451.42
$889.43 - $1,451.42
$889.43
$684.18 - $1,116.48
$684.18 - $1,116.48
$684.18

Willowton 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

View full details
$889.43 - $1,451.42
$889.43 - $1,451.42
$889.43
$684.18 - $1,116.48
$684.18 - $1,116.48
$684.18
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Product image
Willowton 4-Piece Entertainment Center image
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$510.71 - $1,072.70
$510.71 - $1,072.70
$510.71
$392.85 - $825.15
$392.85 - $825.15
$392.85

Willowton 4-Piece Entertainment Center

Ashley Furniture

This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

View full details
$510.71 - $1,072.70
$510.71 - $1,072.70
$510.71
$392.85 - $825.15
$392.85 - $825.15
$392.85
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$692.06 - $783.71
$692.06 - $783.71
$692.06
$532.35 - $602.85
$532.35 - $602.85
$532.35

Valebeck Table Set

Ashley Furniture

To those with an eye for the best in rustic farmhouse living, this two-tone occasional table set doubles up on form and function. The coffee table’...

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$692.06 - $783.71
$692.06 - $783.71
$692.06
$532.35 - $602.85
$532.35 - $602.85
$532.35
Save up to 23% Save %
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$879.65 - $1,062.95
$879.65 - $1,062.95
$879.65
$676.65 - $817.65
$676.65 - $817.65
$676.65

Valebeck Occasional Table Set

Ashley Furniture

To those with an eye for the best in rustic farmhouse living, this two-tone occasional table set doubles up on form and function. Coffee table’s cl...

View full details
$879.65 - $1,062.95
$879.65 - $1,062.95
$879.65
$676.65 - $817.65
$676.65 - $817.65
$676.65
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$888.42 - $1,002.50
$888.42 - $1,002.50
$888.42
$683.40 - $771.15
$683.40 - $771.15
$683.40

Tyler Creek Table Set

Ashley Furniture

Shabby chic with a hint of down home country. This occasional table set with textured black finish is the talk of today’s design world. Wood grain ...

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$888.42 - $1,002.50
$888.42 - $1,002.50
$888.42
$683.40 - $771.15
$683.40 - $771.15
$683.40
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$1,076.01 - $1,304.16
$1,076.01 - $1,304.16
$1,076.01
$827.70 - $1,003.20
$827.70 - $1,003.20
$827.70

Tyler Creek Occasional Table Set

Ashley Furniture

Shabby chic with a hint of down home country. This occasional table set with textured black finish is all the talk of today’s design world. Wood gr...

View full details
$1,076.01 - $1,304.16
$1,076.01 - $1,304.16
$1,076.01
$827.70 - $1,003.20
$827.70 - $1,003.20
$827.70
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Product image
Tyler Creek Display Cabinet image
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$732.52
$732.52 - $732.52
$732.52
$563.48
$563.48 - $563.48
$563.48

Tyler Creek Display Cabinet

Ashley Furniture

Invite your family into the heart of your home with the Tyler Creek dining room display cabinet. Its black finish is beautifully textured, and an X...

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$732.52
$732.52 - $732.52
$732.52
$563.48
$563.48 - $563.48
$563.48
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Product image
Tyler Creek Dining Table image
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$681.49
$681.49 - $681.49
$681.49
$524.22
$524.22 - $524.22
$524.22

Tyler Creek Dining Table

Ashley Furniture

Invite your family into the heart of your home with this rectangular dining room table. Its tapered legs, in a beautifully textured black finish, p...

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$681.49
$681.49 - $681.49
$681.49
$524.22
$524.22 - $524.22
$524.22
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$1,262.04 - $1,736.01
$1,262.04 - $1,736.01
$1,262.04
$970.80 - $1,335.39
$970.80 - $1,335.39
$970.80

Tyler Creek Dining Set

Ashley Furniture

Set your sights on this dining set. The rectangular table, with six drawers for storing away smaller items, beautifully suits your storage needs. I...

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$1,262.04 - $1,736.01
$1,262.04 - $1,736.01
$1,262.04
$970.80 - $1,335.39
$970.80 - $1,335.39
$970.80
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Product image
Tyler Creek Dining Server image
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$993.32
$993.32 - $993.32
$993.32
$764.09
$764.09 - $764.09
$764.09

Tyler Creek Dining Server

Ashley Furniture

Invite your family into the heart of your home with this dining room server. Its beautifully textured black finish and timeworn planked oak top cre...

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$993.32
$993.32 - $993.32
$993.32
$764.09
$764.09 - $764.09
$764.09
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Product image
Tyler Creek Counter Height Dining Table image
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$810.76
$810.76 - $810.76
$810.76
$623.66
$623.66 - $623.66
$623.66

Tyler Creek Counter Height Dining Table

Ashley Furniture

Invite your family into the heart of your home with this rectangular counter height dining room table. A beautifully textured black finish and a ti...

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$810.76
$810.76 - $810.76
$810.76
$623.66
$623.66 - $623.66
$623.66
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.