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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91

Zuraleus Bed

Ashley Furniture

If glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...

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$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91
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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43

Schooner Rocks Power Recliner

Ashley Furniture

Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, an...

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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43
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$839.11 - $1,347.10
$839.11 - $1,347.10
$839.11
$645.47 - $1,036.23
$645.47 - $1,036.23
$645.47

Breckington Home Office Set

Ashley Furniture

Classic meets contemporary in this home office package. With a rich, dark wood tone, it suits today’s trends while balancing a timeless appeal. Cle...

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$839.11 - $1,347.10
$839.11 - $1,347.10
$839.11
$645.47 - $1,036.23
$645.47 - $1,036.23
$645.47
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$1,182.68
$1,182.68 - $1,182.68
$1,182.68
$909.75
$909.75 - $909.75
$909.75

Frandern Loft Bed with Bookcase and Drawer Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus with the refined design you l...

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$1,182.68
$1,182.68 - $1,182.68
$1,182.68
$909.75
$909.75 - $909.75
$909.75
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$946.83 - $1,136.19
$946.83 - $1,136.19
$946.83
$728.33 - $873.99
$728.33 - $873.99
$728.33

Frandern Loft Bed with Bookcase Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with bookcase storage, they get the function they need plus the refined design you love...

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$946.83 - $1,136.19
$946.83 - $1,136.19
$946.83
$728.33 - $873.99
$728.33 - $873.99
$728.33
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$993.32 - $1,229.16
$993.32 - $1,229.16
$993.32
$764.09 - $945.51
$764.09 - $945.51
$764.09

Frandern Loft Bed with Drawer Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...

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$993.32 - $1,229.16
$993.32 - $1,229.16
$993.32
$764.09 - $945.51
$764.09 - $945.51
$764.09
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$470.57 - $710.97
$470.57 - $710.97
$470.57
$361.98 - $546.90
$361.98 - $546.90
$361.98

Frandern Full Bed

Ashley Furniture

Cool, casual style is for all ages. With this full panel bed with storage, they get the function they need plus the refined design you love. Approa...

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$470.57 - $710.97
$470.57 - $710.97
$470.57
$361.98 - $546.90
$361.98 - $546.90
$361.98
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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18

Cambeck Bed with 2 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18
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$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00

Cambeck Bed with 4 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00
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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Cambeck Youth Bed with 2 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this full panel storage bed makes itself at home. The w...

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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
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Product image
Soletren Sofa Sleeper image
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$1,290.71
$1,290.71 - $1,290.71
$1,290.71
$992.85
$992.85 - $992.85
$992.85

Soletren Sofa Sleeper

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa sleeper puts the contemporary in your contemporary home. Its “three over two” profile eliminates the...

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$1,290.71
$1,290.71 - $1,290.71
$1,290.71
$992.85
$992.85 - $992.85
$992.85
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Soletren Living Room Set image
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$1,103.61 - $2,811.81
$1,103.61 - $2,811.81
$1,103.61
$848.93 - $2,162.93
$848.93 - $2,162.93
$848.93

Soletren Living Room Set

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa and loveseat put the contemporary in your contemporary home. The sofa and loveseat’s “three over two...

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$1,103.61 - $2,811.81
$1,103.61 - $2,811.81
$1,103.61
$848.93 - $2,162.93
$848.93 - $2,162.93
$848.93
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Product image
Soletren Loveseat image
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$813.35
$813.35 - $813.35
$813.35
$625.65
$625.65 - $625.65
$625.65

Soletren Loveseat

Ashley Furniture

Flaunting a trendsetting silhouette, this loveseat puts the contemporary in your contemporary home. Its “three over two” profile eliminates the cen...

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$813.35
$813.35 - $813.35
$813.35
$625.65
$625.65 - $625.65
$625.65
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Product image
Soletren Oversized Chair image
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$691.86
$691.86 - $691.86
$691.86
$532.20
$532.20 - $532.20
$532.20

Soletren Oversized Chair

Ashley Furniture

Flaunting a trendsetting silhouette, this oversized chair puts the contemporary in your contemporary home. Its ample seating space gives you elonga...

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$691.86
$691.86 - $691.86
$691.86
$532.20
$532.20 - $532.20
$532.20
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Product image
Soletren Sofa image
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$894.86
$894.86 - $894.86
$894.86
$688.35
$688.35 - $688.35
$688.35

Soletren Sofa

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa puts the contemporary in your contemporary home. Its “three over two” profile eliminates the center ...

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$894.86
$894.86 - $894.86
$894.86
$688.35
$688.35 - $688.35
$688.35
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Product image
Navi Living Room Set image
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$1,137.83 - $1,652.24
$1,137.83 - $1,652.24
$1,137.83
$875.25 - $1,270.95
$875.25 - $1,270.95
$875.25

Navi Living Room Set

Ashley Furniture

If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...

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$1,137.83 - $1,652.24
$1,137.83 - $1,652.24
$1,137.83
$875.25 - $1,270.95
$875.25 - $1,270.95
$875.25
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$1,206.49 - $1,590.95
$1,206.49 - $1,590.95
$1,206.49
$928.07 - $1,223.81
$928.07 - $1,223.81
$928.07

Greddinton Dining Room Set

Ashley Furniture

Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country s...

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$1,206.49 - $1,590.95
$1,206.49 - $1,590.95
$1,206.49
$928.07 - $1,223.81
$928.07 - $1,223.81
$928.07
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$914.75
$914.75 - $914.75
$914.75
$703.65
$703.65 - $703.65
$703.65

High Profile Chair & Ottoman Living Room Set

Ashley Furniture

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...

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$914.75
$914.75 - $914.75
$914.75
$703.65
$703.65 - $703.65
$703.65
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$1,110.53
$1,110.53 - $1,110.53
$1,110.53
$854.25
$854.25 - $854.25
$854.25

WillowBend Living Room Set

Ashley Furniture

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...

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$1,110.53
$1,110.53 - $1,110.53
$1,110.53
$854.25
$854.25 - $854.25
$854.25
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$478.83 - $741.04
$478.83 - $741.04
$478.83
$368.33 - $570.03
$368.33 - $570.03
$368.33

Millennium 2.0 Foam 12 Inch Mattress

Ashley Furniture

Discover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable temper...

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$478.83 - $741.04
$478.83 - $741.04
$478.83
$368.33 - $570.03
$368.33 - $570.03
$368.33
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Product image
Moriville Dining Extension Table image
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$785.81
$785.81 - $785.81
$785.81
$604.47
$604.47 - $604.47
$604.47

Moriville Dining Extension Table

Ashley Furniture

This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...

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$785.81
$785.81 - $785.81
$785.81
$604.47
$604.47 - $604.47
$604.47
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$445.64 - $654.29
$445.64 - $654.29
$445.64
$342.80 - $503.30
$342.80 - $503.30
$342.80

Berringer Dining Set

Ashley Furniture

This versatile 5-piece dining room set incorporates decidedly rustic flair. The table’s two drop leaves provide just enough table space to accommod...

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$445.64 - $654.29
$445.64 - $654.29
$445.64
$342.80 - $503.30
$342.80 - $503.30
$342.80
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$1,113.13 - $1,427.17
$1,113.13 - $1,427.17
$1,113.13
$856.25 - $1,097.82
$856.25 - $1,097.82
$856.25

Plush Luxe 2.0 Mattress

Ashley Furniture

Reap the benefits of restorative sleep with the plush feel of this Euro top king mattress. Layers of cushioned comfort, including memory foam, quil...

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$1,113.13 - $1,427.17
$1,113.13 - $1,427.17
$1,113.13
$856.25 - $1,097.82
$856.25 - $1,097.82
$856.25
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$998.99
$998.99 - $998.99
$998.99
$768.45
$768.45 - $768.45
$768.45

Willowton TV Stand

Ashley Furniture

Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...

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$998.99
$998.99 - $998.99
$998.99
$768.45
$768.45 - $768.45
$768.45
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.