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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$1,875.12
$1,875.12 - $1,875.12
$1,875.12
$1,442.40
$1,442.40 - $1,442.40
$1,442.40

Newellen Sleeper Sectional with Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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$1,875.12
$1,875.12 - $1,875.12
$1,875.12
$1,442.40
$1,442.40 - $1,442.40
$1,442.40
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$71.76 - $245.31
$71.76 - $245.31
$71.76
$55.20 - $188.70
$55.20 - $188.70
$55.20

Aavie Pillow

Ashley Furniture

Bring textural interest to your decor with the visual intrigue of this pillow. Its luxuriously looped design is utterly charming, adding a relaxed ...

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$71.76 - $245.31
$71.76 - $245.31
$71.76
$55.20 - $188.70
$55.20 - $188.70
$55.20
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$294.83
$294.83 - $294.83
$294.83
$226.79
$226.79 - $226.79
$226.79

Broachmyn Chest of Drawers

Ashley Furniture

New Product - Professional Photography Coming Soon

This chest of drawers evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and ...

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$294.83
$294.83 - $294.83
$294.83
$226.79
$226.79 - $226.79
$226.79
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$317.50
$317.50 - $317.50
$317.50
$244.23
$244.23 - $244.23
$244.23

Broachmyn Dresser

Ashley Furniture

New Product - Professional Photography Coming Soon

This bright and airy dresser evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak grain whisp...

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$317.50
$317.50 - $317.50
$317.50
$244.23
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$244.23
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$136.07
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$136.07
$104.67
$104.67 - $104.67
$104.67

Broachmyn Nightstand

Ashley Furniture

New Product - Professional Photography Coming Soon

This nightstand evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a matt...

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$136.07
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$136.07
$104.67
$104.67 - $104.67
$104.67
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$385.54
$385.54 - $385.54
$385.54
$296.57
$296.57 - $296.57
$296.57

Broachmyn Dresser and Mirror

Ashley Furniture

This bright and airy dresser with mirror evokes the tranquil vibe you long for in your dream destination. Its light gray finish over replicated oak...

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$385.54
$385.54 - $385.54
$385.54
$296.57
$296.57 - $296.57
$296.57
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$68.04
$68.04 - $68.04
$68.04
$52.34
$52.34 - $52.34
$52.34

Broachmyn Bedroom Mirror

Ashley Furniture

New Product - Professional Photography Coming Soon

This bedroom mirror evokes the tranquil vibe you long for in your dream destination. Its two-tone textured look marries a rustic gray finish and a ...

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$68.04
$68.04 - $68.04
$68.04
$52.34
$52.34 - $52.34
$52.34
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$201.85 - $564.71
$201.85 - $564.71
$201.85
$155.27 - $434.39
$155.27 - $434.39
$155.27

Broachmyn Bed

Ashley Furniture

Specifications Dimensions 65''W x 88''D x 48''H Weight 115.0lbs. Brand Name Signature Design by Ashley¨ Lifestyle Casual Bed Style Bookcase Bed Ass...

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$201.85 - $564.71
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$201.85
$155.27 - $434.39
$155.27 - $434.39
$155.27
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$1,554.35
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$1,554.35
$1,195.65
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$1,195.65

Newellen Sectional with Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...

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$1,554.35
$1,554.35 - $1,554.35
$1,554.35
$1,195.65
$1,195.65 - $1,195.65
$1,195.65
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Product image
Soletren Sofa Sleeper image
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$1,290.71
$1,290.71 - $1,290.71
$1,290.71
$992.85
$992.85 - $992.85
$992.85

Soletren Sofa Sleeper

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa sleeper puts the contemporary in your contemporary home. Its “three over two” profile eliminates the...

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$1,290.71
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$1,290.71
$992.85
$992.85 - $992.85
$992.85
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Product image
Soletren Accent Chair image
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$632.39
$632.39 - $632.39
$632.39
$486.45
$486.45 - $486.45
$486.45

Soletren Accent Chair

Ashley Furniture

Flaunting a trendsetting silhouette, this swivel accent chair puts the contemporary in your contemporary home. Its 360-degree swivel gives you an a...

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$632.39
$632.39 - $632.39
$632.39
$486.45
$486.45 - $486.45
$486.45
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Soletren Living Room Set image
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$1,103.61 - $2,811.81
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$1,103.61
$848.93 - $2,162.93
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Soletren Living Room Set

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa and loveseat put the contemporary in your contemporary home. The sofa and loveseat’s “three over two...

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$1,103.61 - $2,811.81
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$1,103.61
$848.93 - $2,162.93
$848.93 - $2,162.93
$848.93
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Product image
Soletren Loveseat image
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$813.35
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$813.35
$625.65
$625.65 - $625.65
$625.65

Soletren Loveseat

Ashley Furniture

Flaunting a trendsetting silhouette, this loveseat puts the contemporary in your contemporary home. Its “three over two” profile eliminates the cen...

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$813.35
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$813.35
$625.65
$625.65 - $625.65
$625.65
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Product image
Soletren Oversized Chair image
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$691.86
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$691.86
$532.20
$532.20 - $532.20
$532.20

Soletren Oversized Chair

Ashley Furniture

Flaunting a trendsetting silhouette, this oversized chair puts the contemporary in your contemporary home. Its ample seating space gives you elonga...

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$691.86
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$691.86
$532.20
$532.20 - $532.20
$532.20
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Product image
Soletren Oversized Ottoman image
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$411.75
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$411.75
$316.73
$316.73 - $316.73
$316.73

Soletren Oversized Ottoman

Ashley Furniture

Flaunting a trendsetting silhouette, this oversized accent ottoman puts the contemporary in your contemporary home. Its ample surface space gives y...

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$411.75
$411.75 - $411.75
$411.75
$316.73
$316.73 - $316.73
$316.73
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Product image
Soletren Sofa image
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$894.86
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$894.86
$688.35
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$688.35

Soletren Sofa

Ashley Furniture

Flaunting a trendsetting silhouette, this sofa puts the contemporary in your contemporary home. Its “three over two” profile eliminates the center ...

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$894.86
$894.86 - $894.86
$894.86
$688.35
$688.35 - $688.35
$688.35
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Product image
Navi Living Room Set image
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$1,137.83 - $1,652.24
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$1,137.83
$875.25 - $1,270.95
$875.25 - $1,270.95
$875.25

Navi Living Room Set

Ashley Furniture

If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...

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$1,137.83 - $1,652.24
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$1,137.83
$875.25 - $1,270.95
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$875.25
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$2,110.24 - $3,656.91
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$2,110.24
$1,623.26 - $2,813.01
$1,623.26 - $2,813.01
$1,623.26

Feddinger Bedroom Set

Ashley Furniture

A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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$2,110.24 - $3,656.91
$2,110.24 - $3,656.91
$2,110.24
$1,623.26 - $2,813.01
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$1,623.26
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$1,732.65
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$1,732.65
$1,332.81
$1,332.81 - $1,332.81
$1,332.81

Bolanburg Dining Room Set

Ashley Furniture

Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone textu...

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$1,732.65
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$1,732.65
$1,332.81
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$1,332.81
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$1,206.49 - $1,590.95
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$1,206.49
$928.07 - $1,223.81
$928.07 - $1,223.81
$928.07

Greddinton Dining Room Set

Ashley Furniture

Relaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country s...

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$1,206.49 - $1,590.95
$1,206.49 - $1,590.95
$1,206.49
$928.07 - $1,223.81
$928.07 - $1,223.81
$928.07
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$3,005.44
$3,005.44 - $3,005.44
$3,005.44
$2,311.88
$2,311.88 - $2,311.88
$2,311.88

Bexhurst Reclining Living Room Set

Ashley Furniture

Prepare to be moved. This power reclining seating package combines sleek modern design with all the soothing features you've been dreaming of. Wrap...

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$3,005.44
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$3,005.44
$2,311.88
$2,311.88 - $2,311.88
$2,311.88
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$914.75
$914.75 - $914.75
$914.75
$703.65
$703.65 - $703.65
$703.65

High Profile Chair & Ottoman Living Room Set

Ashley Furniture

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...

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$914.75
$914.75 - $914.75
$914.75
$703.65
$703.65 - $703.65
$703.65
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$5,610.64
$5,610.64 - $5,610.64
$5,610.64
$4,315.88
$4,315.88 - $4,315.88
$4,315.88

Knightington Living Room Set

Ashley Furniture

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming with...

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$5,610.64
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$5,610.64
$4,315.88
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$4,315.88
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$1,110.53
$1,110.53 - $1,110.53
$1,110.53
$854.25
$854.25 - $854.25
$854.25

WillowBend Living Room Set

Ashley Furniture

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...

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$1,110.53
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$1,110.53
$854.25
$854.25 - $854.25
$854.25
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.