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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Drystan Bed with 2 Storage Drawers image Save up to 23% Save %
$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18

Drystan Bed with 2 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18
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Drystan Bed with 4 Storage Drawers image Save up to 23% Save %
$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00

Drystan Bed with 4 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00
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Elite Springs Plush Mattress image Save up to 23% Save %
$520.29 - $747.27
$520.29 - $747.27
$520.29
$400.22 - $574.82
$400.22 - $574.82
$400.22

Elite Springs Plush Mattress

Ashley Furniture

Rest easy. This plush queen mattress has all the essentials for a superior night of sleep at an affordable price. Layers of foam—including response...

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$520.29 - $747.27
$520.29 - $747.27
$520.29
$400.22 - $574.82
$400.22 - $574.82
$400.22
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Gerridan Bed image Save up to 23% Save %
$333.37 - $598.72
$333.37 - $598.72
$333.37
$256.44 - $460.55
$256.44 - $460.55
$256.44

Gerridan Bed

Ashley Furniture

Cool, clean and casually modern. This queen panel bed’s wispy whitewash finish sets the tone for your calming sanctuary. Framed elements and cross-...

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$333.37 - $598.72
$333.37 - $598.72
$333.37
$256.44 - $460.55
$256.44 - $460.55
$256.44
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$836.85 - $1,410.63
$836.85 - $1,410.63
$836.85
$643.73 - $1,085.10
$643.73 - $1,085.10
$643.73

Gerridan Bedroom Set

Ashley Furniture

Cool, clean and casually modern. This bedroom package's wispy whitewash and gray finish sets the tone for your calming sanctuary. The bed’s framed ...

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$836.85 - $1,410.63
$836.85 - $1,410.63
$836.85
$643.73 - $1,085.10
$643.73 - $1,085.10
$643.73
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Hyanna Bed image
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$289.15 - $430.90
$289.15 - $430.90
$289.15
$222.42 - $331.46
$222.42 - $331.46
$222.42

Hyanna Bed

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel bed brings cozy outdoor vibes to your bedroom with its warm and inviting golden ...

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$289.15 - $430.90
$289.15 - $430.90
$289.15
$222.42 - $331.46
$222.42 - $331.46
$222.42
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Hyanna Bed with 2 Side Storage image
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$724.57 - $901.45
$724.57 - $901.45
$724.57
$557.36 - $693.42
$557.36 - $693.42
$557.36

Hyanna Bed with 2 Side Storage

Ashley Furniture

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...

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$724.57 - $901.45
$724.57 - $901.45
$724.57
$557.36 - $693.42
$557.36 - $693.42
$557.36
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Hyanna Panel Storage Bed image
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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
$373.32 - $467.52
$373.32

Hyanna Panel Storage Bed

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
$373.32 - $467.52
$373.32
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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image
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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88
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Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image
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$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42
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Juararo Bed image
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$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77

Juararo Bed

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77
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$1,129.40 - $1,817.70
$1,129.40 - $1,817.70
$1,129.40
$868.77 - $1,398.23
$868.77 - $1,398.23
$868.77

Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

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$1,129.40 - $1,817.70
$1,129.40 - $1,817.70
$1,129.40
$868.77 - $1,398.23
$868.77 - $1,398.23
$868.77
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Limited Edition Firm Mattress image
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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95

Limited Edition Firm Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this firm twin XL mattress. Packed inside are layers of su...

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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95
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Limited Edition Plush Mattress image
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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95

Limited Edition Plush Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ult...

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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95
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Limited Edition PT Mattress image
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$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00

Limited Edition PT Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top California king mattress. Packed inside ar...

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$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00
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Product image
Wynnlow Crossbuck Bed image
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$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68

Wynnlow Crossbuck Bed

Ashley Furniture

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68
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Save up to 23% Save %
$836.86 - $1,743.96
$836.86 - $1,743.96
$836.86
$643.74 - $1,341.51
$643.74 - $1,341.51
$643.74

Wynnlow Bedroom Set

Ashley Furniture

This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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$836.86 - $1,743.96
$836.86 - $1,743.96
$836.86
$643.74 - $1,341.51
$643.74 - $1,341.51
$643.74
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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77

Wynnlow Bed

Ashley Furniture

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77
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$563.58 - $1,933.35
$563.58 - $1,933.35
$563.58
$433.52 - $1,487.19
$433.52 - $1,487.19
$433.52

Willowton Bedroom Set

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash ...

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$563.58 - $1,933.35
$563.58 - $1,933.35
$563.58
$433.52 - $1,487.19
$433.52 - $1,487.19
$433.52
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Product image
Willowton Bed image
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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75

Willowton Bed

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75
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$2,053.97 - $3,158.77
$2,053.97 - $3,158.77
$2,053.97
$1,579.98 - $2,429.82
$1,579.98 - $2,429.82
$1,579.98

Porter Bedroom Set

Ashley Furniture

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mou...

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$2,053.97 - $3,158.77
$2,053.97 - $3,158.77
$2,053.97
$1,579.98 - $2,429.82
$1,579.98 - $2,429.82
$1,579.98
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Product image
Porter Bed image
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$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90

Porter Bed

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90
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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03

Baystorm Storage Bed

Ashley Furniture

Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03
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$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91

Zuraleus Bed

Ashley Furniture

If glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...

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$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.