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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Juararo Bed image Save up to 23% Save %
$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77

Juararo Bed

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77
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Wynnlow Crossbuck Bed image Save up to 23% Save %
$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68

Wynnlow Crossbuck Bed

Ashley Furniture

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68
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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77

Wynnlow Bed

Ashley Furniture

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77
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Willowton Bed image Save up to 23% Save %
$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75

Willowton Bed

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75
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Porter Bed image
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$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90

Porter Bed

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90
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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03

Baystorm Storage Bed

Ashley Furniture

Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03
Save up to 23% Save %
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$757.46 - $997.85
$757.46 - $997.85
$757.46
$582.66 - $767.58
$582.66 - $767.58
$582.66

Frandern Loft Bed

Ashley Furniture

Cool, casual style is for all ages. With this twin over twin loft bed, they get the function they need plus the refined design you love. Approachab...

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$757.46 - $997.85
$757.46 - $997.85
$757.46
$582.66 - $767.58
$582.66 - $767.58
$582.66
Save up to 23% Save %
Save up to 23% Save %
$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91

Zuraleus Bed

Ashley Furniture

If glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...

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$400.28 - $738.18
$400.28 - $738.18
$400.28
$307.91 - $567.83
$307.91 - $567.83
$307.91
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$1,182.68
$1,182.68 - $1,182.68
$1,182.68
$909.75
$909.75 - $909.75
$909.75

Frandern Loft Bed with Bookcase and Drawer Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus with the refined design you l...

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$1,182.68
$1,182.68 - $1,182.68
$1,182.68
$909.75
$909.75 - $909.75
$909.75
Save 23% Save %
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$946.83 - $1,136.19
$946.83 - $1,136.19
$946.83
$728.33 - $873.99
$728.33 - $873.99
$728.33

Frandern Loft Bed with Bookcase Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with bookcase storage, they get the function they need plus the refined design you love...

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$946.83 - $1,136.19
$946.83 - $1,136.19
$946.83
$728.33 - $873.99
$728.33 - $873.99
$728.33
Save up to 23% Save %
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$993.32 - $1,229.16
$993.32 - $1,229.16
$993.32
$764.09 - $945.51
$764.09 - $945.51
$764.09

Frandern Loft Bed with Drawer Storage

Ashley Furniture

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...

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$993.32 - $1,229.16
$993.32 - $1,229.16
$993.32
$764.09 - $945.51
$764.09 - $945.51
$764.09
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$470.57 - $710.97
$470.57 - $710.97
$470.57
$361.98 - $546.90
$361.98 - $546.90
$361.98

Frandern Full Bed

Ashley Furniture

Cool, casual style is for all ages. With this full panel bed with storage, they get the function they need plus the refined design you love. Approa...

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$470.57 - $710.97
$470.57 - $710.97
$470.57
$361.98 - $546.90
$361.98 - $546.90
$361.98
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$360.58 - $597.60
$360.58 - $597.60
$360.58
$277.37 - $459.69
$277.37 - $459.69
$277.37

Cambeck Bed

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy wh...

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$360.58 - $597.60
$360.58 - $597.60
$360.58
$277.37 - $459.69
$277.37 - $459.69
$277.37
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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18

Cambeck Bed with 2 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18
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$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00

Cambeck Bed with 4 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00
Save up to 23% Save %
Save 23% Save %
$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Cambeck Youth Bed with 2 Storage Drawers

Ashley Furniture

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this full panel storage bed makes itself at home. The w...

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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
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Save up to 23% Save %
$201.85 - $564.71
$201.85 - $564.71
$201.85
$155.27 - $434.39
$155.27 - $434.39
$155.27

Broachmyn Bed

Ashley Furniture

Specifications Dimensions 65''W x 88''D x 48''H Weight 115.0lbs. Brand Name Signature Design by Ashley¨ Lifestyle Casual Bed Style Bookcase Bed Ass...

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$201.85 - $564.71
$201.85 - $564.71
$201.85
$155.27 - $434.39
$155.27 - $434.39
$155.27
Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.