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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Dallson Floor Lamp image Save 23% Save %
$381.62
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$381.62
$293.55
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$293.55

Dallson Floor Lamp

Ashley Furniture

Add a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric drum...

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$381.62
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$381.62
$293.55
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$293.55
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$435.42 - $631.59
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$334.94 - $485.84
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$334.94

Danziar Bed

Ashley Furniture

Sophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natura...

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$435.42 - $631.59
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$435.42
$334.94 - $485.84
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$334.94
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$632.72
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$632.72
$486.71
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$486.71

Danziar Dresser and Mirror

Ashley Furniture

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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$632.72
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$632.72
$486.71
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$486.71
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$73.71
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$73.71
$56.70
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$56.70

Drystan Bedroom Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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$73.71
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$73.71
$56.70
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$56.70
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$455.86
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$455.86
$350.66
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$350.66

Drystan Dresser and Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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$455.86
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$455.86
$350.66
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$350.66
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$250.60
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$250.60
$192.77
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$192.77

Drystan Nightstand

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

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$250.60
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$250.60
$192.77
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$192.77
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$407.08
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$407.08
$313.14
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$313.14

Drystan Youth Bed

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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$407.08
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$407.08
$313.14
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$313.14
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$733.66
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$733.66
$564.35
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$564.35

Drystan Youth Bed with 2 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$733.66
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$733.66
$564.35
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$564.35
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$73.71
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$56.70
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Hyanna Bedroom Mirror

Ashley Furniture

Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic f...

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$73.71
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$73.71
$56.70
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$56.70
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$382.15
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$382.15
$293.96
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$293.96

Hyanna Chest of Drawers

Ashley Furniture

Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm and inviting golde...

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$382.15
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$382.15
$293.96
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$293.96
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$382.15
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$382.15
$293.96
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Hyanna Dresser

Ashley Furniture

Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic ...

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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96
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$455.86
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$455.86
$350.66
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$350.66

Hyanna Dresser and Mirror

Ashley Furniture

Inspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm and inviting go...

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$455.86
$455.86 - $455.86
$455.86
$350.66
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$350.66
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$239.27
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$239.27
$184.05
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$184.05

Hyanna Nightstand

Ashley Furniture

Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and inviting golden rust...

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$239.27
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$239.27
$184.05
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$184.05
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Jacek Table Lamp (Set of 2) image
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$155.42
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$155.42
$119.55
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$119.55

Jacek Table Lamp (Set of 2)

Ashley Furniture

Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...

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$155.42
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$155.42
$119.55
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$119.55
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$429.77
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$429.77
$330.59
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$330.59

Juararo Chest of Drawers

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...

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$429.77
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$429.77
$330.59
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$330.59
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$621.39
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$621.39
$477.99
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$477.99

Juararo Dresser

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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$621.39
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$621.39
$477.99
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$718.91
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$718.91
$553.01
$553.01 - $553.01
$553.01

Juararo Dresser and Mirror

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$718.91
$718.91 - $718.91
$718.91
$553.01
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$553.01
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$261.95
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$261.95
$201.50
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$201.50

Juararo Nightstand

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage finish that is re...

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$261.95
$261.95 - $261.95
$261.95
$201.50
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$201.50
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$236.34 - $362.12
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$236.34
$181.80 - $278.55
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$181.80

Korestone Coffee Table

Ashley Furniture

This coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...

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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
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$181.80
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$172.97 - $368.94
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$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05

Korestone End Table

Ashley Furniture

This end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sle...

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$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
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$133.05
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Leesworth Power Recliner image
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$947.61
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$947.61
$728.93
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$728.93

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$947.61
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$947.61
$728.93
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Leesworth Power Reclining Loveseat image
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$1,209.78
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$1,209.78
$930.60
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$930.60

Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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$1,209.78
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$1,209.78
$930.60
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$930.60
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Leesworth Power Reclining Sofa image
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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
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$995.03

Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

View full details
$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
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$995.03
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Lindyn Super Chaise image
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$1,792.44
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$1,792.44
$1,378.80
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$1,378.80

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly so...

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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
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$1,378.80
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.