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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Dallson Floor Lamp image Save 23% Save %
$381.62
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$381.62
$293.55
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$293.55

Dallson Floor Lamp

Ashley Furniture

Add a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric dru...

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$381.62
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$381.62
$293.55
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$293.55
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$435.42 - $631.59
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$435.42
$334.94 - $485.84
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$334.94

Danziar Bed

Ashley Furniture

Sophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...

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$435.42 - $631.59
$435.42 - $631.59
$435.42
$334.94 - $485.84
$334.94 - $485.84
$334.94
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$632.72
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$632.72
$486.71
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$486.71

Danziar Dresser and Mirror

Ashley Furniture

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls...

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$632.72
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$632.72
$486.71
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$486.71
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$73.71
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$73.71
$56.70
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$56.70

Drystan Bedroom Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn bo...

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$73.71
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$73.71
$56.70
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$56.70
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$455.86
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$455.86
$350.66
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$350.66

Drystan Dresser and Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined...

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$455.86
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$455.86
$350.66
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$350.66
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$250.60
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$250.60
$192.77
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$192.77

Drystan Nightstand

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined tak...

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$250.60
$250.60 - $250.60
$250.60
$192.77
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$192.77
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$407.08
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$407.08
$313.14
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$313.14

Drystan Youth Bed

Ashley Furniture

Youth Bedroom When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. ...

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$407.08
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$407.08
$313.14
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$313.14
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$733.66
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$733.66
$564.35
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$564.35

Drystan Youth Bed with 2 Storage Drawers

Ashley Furniture

Youth Bedroom When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed w...

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$733.66
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$733.66
$564.35
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$564.35
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$117.94
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$117.94
$90.72
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$90.72

Gesthaven Counter Height Barstool

Ashley Furniture

Complement your home’s simply relaxed sensibility with this counter height bar stool. A crisp white hue offers a chic contrast to the natural wood...

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$117.94
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$117.94
$90.72
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$90.72
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$366.25
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$366.25
$281.73
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$281.73

Gesthaven Counter Height Dining Table

Ashley Furniture

Complement your home’s simply relaxed sensibility with this counter height dining table. A charming green hue offers a chic contrast to the natura...

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$366.25
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$366.25
$281.73
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$281.73
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$104.33
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$104.33
$80.25
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$80.25

Gesthaven Dining Chair

Ashley Furniture

Complement your home’s simply relaxed sensibility with this dining chair. A dark blue hue offers a chic contrast to the natural wood tone, for a c...

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$104.33
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$104.33
$80.25
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$80.25
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$236.99
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$236.99
$182.30
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$182.30

Gesthaven Dining Drop Leaf Table

Ashley Furniture

Complement your home’s simply relaxed sensibility with this drop-leaf dining table. A charming green hue offers a chic contrast to the natural woo...

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$236.99
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$236.99
$182.30
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$182.30
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$706.43
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$543.41
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$543.41

Gesthaven Dining Table with 4 Chairs and Bench (Set of 6)

Ashley Furniture

have a casually cool style, yet they still turn heads. The two-tone table and seating choices are effortlessly handsome. Ladderback chairs cater t...

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$706.43
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$706.43
$543.41
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$543.41
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$73.71
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$73.71
$56.70
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$56.70

Hyanna Bedroom Mirror

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$73.71
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$73.71
$56.70
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$56.70
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$382.15
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$382.15
$293.96
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$293.96

Hyanna Chest of Drawers

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm an...

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$382.15
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$382.15
$293.96
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$293.96
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$382.15
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$382.15
$293.96
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$293.96

Hyanna Dresser

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and invitin...

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$382.15
$382.15 - $382.15
$382.15
$293.96
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$293.96
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$455.86
$455.86 - $455.86
$455.86
$350.66
$350.66 - $350.66
$350.66

Hyanna Dresser and Mirror

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm...

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$455.86
$455.86 - $455.86
$455.86
$350.66
$350.66 - $350.66
$350.66
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$239.27
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$239.27
$184.05
$184.05 - $184.05
$184.05

Hyanna Nightstand

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and invi...

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$239.27
$239.27 - $239.27
$239.27
$184.05
$184.05 - $184.05
$184.05
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Jacek Table Lamp (Set of 2) image
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$155.42
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$155.42
$119.55
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$119.55

Jacek Table Lamp (Set of 2)

Ashley Furniture

Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a...

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$155.42
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$155.42
$119.55
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$119.55
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$429.77
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$429.77
$330.59
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$330.59

Juararo Chest of Drawers

Ashley Furniture

Master Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vin...

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$429.77
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$429.77
$330.59
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$330.59
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$621.39
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$621.39
$477.99
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$477.99

Juararo Dresser

Ashley Furniture

Master Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage fini...

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$621.39
$621.39 - $621.39
$621.39
$477.99
$477.99 - $477.99
$477.99
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$718.91
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$718.91
$553.01
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$553.01

Juararo Dresser and Mirror

Ashley Furniture

Master Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has...

View full details
$718.91
$718.91 - $718.91
$718.91
$553.01
$553.01 - $553.01
$553.01
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$261.95
$261.95 - $261.95
$261.95
$201.50
$201.50 - $201.50
$201.50

Juararo Nightstand

Ashley Furniture

Master Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage f...

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$261.95
$261.95 - $261.95
$261.95
$201.50
$201.50 - $201.50
$201.50
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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80

Korestone Coffee Table

Ashley Furniture

Master the art of casual contemporary design with this coffee table. Its softly rounded wood frame top pairs perfectly with an eye-catching double...

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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.