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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Save up to 23% Save %
$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05

Korestone End Table

Ashley Furniture

This end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sl...

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$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05
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Product image
Leesworth Power Recliner image Save 23% Save %
$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched...

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$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93
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Product image
Leesworth Power Reclining Loveseat image Save 23% Save %
$1,209.78
$1,209.78 - $1,209.78
$1,209.78
$930.60
$930.60 - $930.60
$930.60

Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly matc...

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$1,209.78
$1,209.78 - $1,209.78
$1,209.78
$930.60
$930.60 - $930.60
$930.60
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Product image
Leesworth Power Reclining Sofa image Save 23% Save %
$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
$995.03 - $995.03
$995.03

Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
$995.03 - $995.03
$995.03
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Product image
Lindyn Super Chaise image
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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...

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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80
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Product image
Lyncott Chest of Drawers image
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$693.97
$693.97 - $693.97
$693.97
$533.82
$533.82 - $533.82
$533.82

Lyncott Chest of Drawers

Ashley Furniture

This chest of drawers is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed ...

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$693.97
$693.97 - $693.97
$693.97
$533.82
$533.82 - $533.82
$533.82
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Lyncott Dresser image
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$693.97
$693.97 - $693.97
$693.97
$533.82
$533.82 - $533.82
$533.82

Lyncott Dresser

Ashley Furniture

This dresser is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed with exqu...

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$693.97
$693.97 - $693.97
$693.97
$533.82
$533.82 - $533.82
$533.82
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Lyncott Dresser and Mirror image
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$824.37
$824.37 - $824.37
$824.37
$634.13
$634.13 - $634.13
$634.13

Lyncott Dresser and Mirror

Ashley Furniture

This dresser with mirror is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, design...

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$824.37
$824.37 - $824.37
$824.37
$634.13
$634.13 - $634.13
$634.13
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Lyncott Nightstand image
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$334.50
$334.50 - $334.50
$334.50
$257.31
$257.31 - $257.31
$257.31

Lyncott Nightstand

Ashley Furniture

This nightstand is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. Drawers with exquisite frami...

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$334.50
$334.50 - $334.50
$334.50
$257.31
$257.31 - $257.31
$257.31
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Product image
Magan Table Lamp image
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$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55

Magan Table Lamp

Ashley Furniture

With this table lamp, you can cast a well-lit glow any time of day in style. Its wide, shapely base is teeming with textured metal. The lamp's bro...

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$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55
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Product image
Makara Table Lamp (Set of 2) image
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$122.27
$122.27 - $122.27
$122.27
$94.05
$94.05 - $94.05
$94.05

Makara Table Lamp (Set of 2)

Ashley Furniture

This table lamp is an enticing merger of mixed materials. Textured black finished metal stands poised atop a block of warm brown wood. And the lam...

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$122.27
$122.27 - $122.27
$122.27
$94.05
$94.05 - $94.05
$94.05
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Product image
Marnina Table Lamp (Set of 2) image
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$143.72
$143.72 - $143.72
$143.72
$110.55
$110.55 - $110.55
$110.55

Marnina Table Lamp (Set of 2)

Ashley Furniture

Wowing with shades of taupe and white, this table lamp lights up our world. The textural glazed base encompasses casual-cool beauty beside any sof...

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$143.72
$143.72 - $143.72
$143.72
$110.55
$110.55 - $110.55
$110.55
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Product image
Moriville Counter Height Bar Stool image
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$145.15
$145.15 - $145.15
$145.15
$111.65
$111.65 - $111.65
$111.65

Moriville Counter Height Bar Stool

Ashley Furniture

This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiq...

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$145.15
$145.15 - $145.15
$145.15
$111.65
$111.65 - $111.65
$111.65
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Product image
Moriville Counter Height Dining Bench image
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$208.65
$208.65 - $208.65
$208.65
$160.50
$160.50 - $160.50
$160.50

Moriville Counter Height Dining Bench

Ashley Furniture

This counter height upholstered bench might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg fi...

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$208.65
$208.65 - $208.65
$208.65
$160.50
$160.50 - $160.50
$160.50
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Product image
Moriville Dining Server image
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$1,204.23
$1,204.23 - $1,204.23
$1,204.23
$926.33
$926.33 - $926.33
$926.33

Moriville Dining Server

Ashley Furniture

This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and t...

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$1,204.23
$1,204.23 - $1,204.23
$1,204.23
$926.33
$926.33 - $926.33
$926.33
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Product image
Pinnadel Bar Height Bar Stool image
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$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71

Pinnadel Bar Height Bar Stool

Ashley Furniture

This pub height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of conversation,...

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$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71
Save 23% Save %
Product image
Pinnadel Counter Height Bar Stool image
Save 23% Save %
$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71

Pinnadel Counter Height Bar Stool

Ashley Furniture

This striking counter height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of ...

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$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71
Save 23% Save %
Product image
Porter Bed image
Save up to 23% Save %
$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90

Porter Bed

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage insp...

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$826.67 - $1,378.53
$826.67 - $1,378.53
$826.67
$635.90 - $1,060.41
$635.90 - $1,060.41
$635.90
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Product image
Porter Chest of Drawers image
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$1,126.89
$1,126.89 - $1,126.89
$1,126.89
$866.84
$866.84 - $866.84
$866.84

Porter Chest of Drawers

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your ...

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$1,126.89
$1,126.89 - $1,126.89
$1,126.89
$866.84
$866.84 - $866.84
$866.84
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Product image
Porter Dresser image
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$1,001.05
$1,001.05 - $1,001.05
$1,001.05
$770.04
$770.04 - $770.04
$770.04

Porter Dresser

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including inlaid panels, antiqued hardware and bun feet—are easy to love. S...

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$1,001.05
$1,001.05 - $1,001.05
$1,001.05
$770.04
$770.04 - $770.04
$770.04
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Product image
Porter Dresser and Mirror image
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$1,227.32
$1,227.32 - $1,227.32
$1,227.32
$944.09
$944.09 - $944.09
$944.09

Porter Dresser and Mirror

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including inlaid panels, antiqued hardware and bun feet—are easy to love. S...

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$1,227.32
$1,227.32 - $1,227.32
$1,227.32
$944.09
$944.09 - $944.09
$944.09
Save 23% Save %
Product image
Porter Nightstand image
Save 23% Save %
$476.80
$476.80 - $476.80
$476.80
$366.77
$366.77 - $366.77
$366.77

Porter Nightstand

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your ...

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$476.80
$476.80 - $476.80
$476.80
$366.77
$366.77 - $366.77
$366.77
Save 23% Save %
Product image
Puckman Accent Chair image
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$620.49
$620.49 - $620.49
$620.49
$477.30
$477.30 - $477.30
$477.30

Puckman Accent Chair

Ashley Furniture

This accent chair has an ultra-modern vibe and indulgent feel. Its metal frame is a chic complement to black leather seating. With its nickel-tone...

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$620.49
$620.49 - $620.49
$620.49
$477.30
$477.30 - $477.30
$477.30
Save 23% Save %
Product image
Rainermen Table Lamp image
Save 23% Save %
$65.72
$65.72 - $65.72
$65.72
$50.55
$50.55 - $50.55
$50.55

Rainermen Table Lamp

Ashley Furniture

Reflect your effortlessly chic sensibility with this artful ceramic table lamp. Its textural surface is enriched with a herringbone pattern and a ...

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$65.72
$65.72 - $65.72
$65.72
$50.55
$50.55 - $50.55
$50.55
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.