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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$2,503.32 - $3,450.92
$2,503.32 - $3,450.92
$2,503.32
$1,925.63 - $2,654.55
$1,925.63 - $2,654.55
$1,925.63

Leesworth Living Room Set

Ashley Furniture

Focus on function. This seating package balances contemporary character and irresistible comfort. Its affordable, expertly matched leather and fau...

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$2,503.32 - $3,450.92
$2,503.32 - $3,450.92
$2,503.32
$1,925.63 - $2,654.55
$1,925.63 - $2,654.55
$1,925.63
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Lenora Wall Decor image Save 23% Save %
$245.31
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$188.70
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Lenora Wall Decor

Ashley Furniture

Sure to warm your space with a touch of rustic refinement, this wall sculpture is a natural wonder. Showcasing a sunburst design and finished in a...

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$245.31
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$188.70
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Lindyn Chaise image Save 23% Save %
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$555.15
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$555.15

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...

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$555.15
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$47.19 - $64.74
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$36.30 - $49.80
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$36.30

Meadie Vase

Ashley Furniture

Understated in its beauty, this vase offers a traditional feel courtesy of its terra cotta construction. The antiqued look is brought into the pre...

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$47.19 - $64.74
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$36.30 - $49.80
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$36.30
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Moriville Bar Stool Set image
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$290.28
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$223.29
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$223.29

Moriville Bar Stool Set

Ashley Furniture

This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiq...

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$290.28
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$223.29
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$223.29
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$4,506.94 - $6,252.09
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$3,466.88 - $4,809.30
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$3,466.88

Next-Gen DuraPella Living Room Set

Ashley Furniture

This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leath...

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$4,506.94 - $6,252.09
$4,506.94 - $6,252.09
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$3,466.88 - $4,809.30
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$3,466.88
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$834.51
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$834.51
$641.93
$641.93 - $641.93
$641.93

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives ...

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$834.51
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$834.51
$641.93
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$641.93
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$1,959.27
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$1,507.13
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$1,507.13

Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Ashley Furniture

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with it...

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$1,959.27
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$1,959.27
$1,507.13
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$1,507.13
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Panchali Floor Mirror image
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$419.84
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$419.84
$322.95
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$322.95

Panchali Floor Mirror

Ashley Furniture

Simply striking and strikingly simple. The ultra clean lines and a mixed-media frame of brown finished wood and black finished metal make this flo...

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$419.84
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$419.84
$322.95
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$322.95
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Panchali Wall Clock image
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$245.31
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$188.70
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Panchali Wall Clock

Ashley Furniture

Time to simplify your style? This round wall clock is a mastery in minimalism. Its striking brown finished wood with silvertone finished frame and...

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$245.31
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$245.31
$188.70
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$188.70
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Porter Bed image
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$826.67 - $1,378.53
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$635.90 - $1,060.41
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Porter Bed

Ashley Furniture

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage insp...

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$826.67 - $1,378.53
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$635.90 - $1,060.41
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Posy Tray image
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$90.09
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$69.30
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Posy Tray

Ashley Furniture

This tray was made for serving up superb style. Its goldtone cast aluminum sets a sturdy foundation. This is the perfect fashionable piece for qui...

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$90.09
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$90.09
$69.30
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$131.43
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$101.10
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$101.10

Rainermen Lamp Set

Ashley Furniture

Reflect your effortlessly chic sensibility with this artful ceramic table lamp set. The textural surface of the lamps is enriched with a herringbo...

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$131.43
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$131.43
$101.10
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$101.10
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Ralinksi Chest of Drawers image
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$285.75
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$219.81
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$219.81

Ralinksi Chest of Drawers

Ashley Furniture

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm gray hue over replicated oak grain easily ...

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$285.75
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$285.75
$219.81
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$219.81
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Ralinksi Dresser image
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$309.57
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$309.57
$238.13
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$238.13

Ralinksi Dresser

Ashley Furniture

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm gray hue over replicated oak grain easily complemen...

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$309.57
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$309.57
$238.13
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$238.13
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Ralinksi Nightstand image
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$191.63
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$191.63
$147.41
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$147.41

Ralinksi Nightstand

Ashley Furniture

With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm gray hue over replicated oak grain easily comple...

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$191.63
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$191.63
$147.41
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$147.41
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$3,615.89 - $5,212.74
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$2,781.45 - $4,009.80
$2,781.45 - $4,009.80
$2,781.45

Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it ...

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$3,615.89 - $5,212.74
$3,615.89 - $5,212.74
$3,615.89
$2,781.45 - $4,009.80
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$2,781.45
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$1,659.16
$1,659.16 - $1,659.16
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$1,276.28
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$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,659.16
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$1,276.28
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$1,538.26
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$1,183.28
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$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,538.26
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$1,538.26
$1,183.28
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$1,312.16
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$1,312.16
$1,009.35
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$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
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$1,009.35
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$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45
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$2,850.42 - $2,971.32
$2,850.42 - $2,971.32
$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63

Next-Gen DuraPella Living Room Set

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can ...

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$2,850.42 - $2,971.32
$2,850.42 - $2,971.32
$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63
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Product image
Biscoe Power Reclining Sofa image
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$1,405.66
$1,405.66 - $1,405.66
$1,405.66
$1,081.28
$1,081.28 - $1,081.28
$1,081.28

Biscoe Power Reclining Sofa

Ashley Furniture

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabr...

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$1,405.66
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$1,405.66
$1,081.28
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$1,081.28
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Product image
Biscoe Power Recliner image
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$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43

Biscoe Power Recliner

Ashley Furniture

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, ma...

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$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.