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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$1,320.15 - $1,862.84
$1,320.15 - $1,862.84
$1,320.15
$1,015.50 - $1,432.95
$1,015.50 - $1,432.95
$1,015.50

Allmaxx Living Room Set

Ashley Furniture

Why sacrifice comfort for style (or style for comfort) when you can have the best of both in this sofa and loveseat in pewter gray. Elements inclu...

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$1,320.15 - $1,862.84
$1,320.15 - $1,862.84
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$1,015.50 - $1,432.95
$1,015.50 - $1,432.95
$1,015.50
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$701.91 - $1,839.73
$701.91 - $1,839.73
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$539.93 - $1,415.18
$539.93 - $1,415.18
$539.93

Altari Living Room Set

Ashley Furniture

If style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary pro...

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$701.91 - $1,839.73
$701.91 - $1,839.73
$701.91
$539.93 - $1,415.18
$539.93 - $1,415.18
$539.93
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$746.07 - $3,140.28
$746.07 - $3,140.28
$746.07
$573.90 - $2,415.60
$573.90 - $2,415.60
$573.90

Bales Modular Seating

Ashley Furniture

Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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$746.07 - $3,140.28
$746.07 - $3,140.28
$746.07
$573.90 - $2,415.60
$573.90 - $2,415.60
$573.90
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$2,010.75 - $2,788.02
$2,010.75 - $2,788.02
$2,010.75
$1,546.73 - $2,144.63
$1,546.73 - $2,144.63
$1,546.73

Bovarian Living Room Set

Ashley Furniture

Whether your style is clean and contemporary or cozy modern farmhouse, this sectional and ottoman in a stone-tone neutral upholstery brings your v...

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$2,010.75 - $2,788.02
$2,010.75 - $2,788.02
$2,010.75
$1,546.73 - $2,144.63
$1,546.73 - $2,144.63
$1,546.73
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Product image
Bovarian Sectional image
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$1,534.65 - $2,311.92
$1,534.65 - $2,311.92
$1,534.65
$1,180.50 - $1,778.40
$1,180.50 - $1,778.40
$1,180.50

Bovarian Sectional

Ashley Furniture

Whether your vision is clean and contemporary or cozy modern farmhouse, this sectional in a stone-tone neutral upholstery has the corner on style....

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$1,534.65 - $2,311.92
$1,534.65 - $2,311.92
$1,534.65
$1,180.50 - $1,778.40
$1,180.50 - $1,778.40
$1,180.50
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$818.91 - $1,829.98
$818.91 - $1,829.98
$818.91
$629.93 - $1,407.68
$629.93 - $1,407.68
$629.93

Darcy Living Room Set

Ashley Furniture

Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary styl...

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$818.91 - $1,829.98
$818.91 - $1,829.98
$818.91
$629.93 - $1,407.68
$629.93 - $1,407.68
$629.93
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Product image
Genoa Sofa Chaise image
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$1,210.76
$1,210.76 - $1,210.76
$1,210.76
$931.35
$931.35 - $931.35
$931.35

Genoa Sofa Chaise

Ashley Furniture

Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the...

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$1,210.76
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$1,210.76
$931.35
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$931.35
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Product image
Lindyn Chaise image
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$721.70
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$721.70
$555.15
$555.15 - $555.15
$555.15

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...

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$721.70
$721.70 - $721.70
$721.70
$555.15
$555.15 - $555.15
$555.15
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Lindyn Super Chaise image
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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...

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$1,792.44
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$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80
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Product image
Maggie Loveseat image
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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to you...

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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65
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$1,075.33 - $2,817.66
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$1,075.33
$827.18 - $2,167.43
$827.18 - $2,167.43
$827.18

Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair and ottoman package. Its minimalistic approach and structured silhouette bring a clean-...

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$1,075.33 - $2,817.66
$1,075.33 - $2,817.66
$1,075.33
$827.18 - $2,167.43
$827.18 - $2,167.43
$827.18
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Product image
Maggie Ottoman image
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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73
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Product image
Maggie Oversized Chair image
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$745.49
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$745.49
$573.45
$573.45 - $573.45
$573.45

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element...

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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45
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Product image
Maggie Sofa image
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$909.48
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$909.48
$699.60
$699.60 - $699.60
$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your li...

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$909.48
$909.48 - $909.48
$909.48
$699.60
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$699.60
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O'Phannon 2-Piece Sectional with Chaise image
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$1,424.48
$1,424.48 - $1,424.48
$1,424.48
$1,095.75
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$1,095.75

O'Phannon 2-Piece Sectional with Chaise

Ashley Furniture

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the ...

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$1,424.48
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$1,424.48
$1,095.75
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$1,095.75
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$1,812.82
$1,812.82 - $1,812.82
$1,812.82
$1,394.48
$1,394.48 - $1,394.48
$1,394.48

O'Phannon Living Room Set

Ashley Furniture

Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch....

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$1,812.82
$1,812.82 - $1,812.82
$1,812.82
$1,394.48
$1,394.48 - $1,394.48
$1,394.48
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Product image
O'Phannon Ottoman With Storage image
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$388.35
$388.35 - $388.35
$388.35
$298.73
$298.73 - $298.73
$298.73

O'Phannon Ottoman With Storage

Ashley Furniture

Complete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip ...

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$388.35
$388.35 - $388.35
$388.35
$298.73
$298.73 - $298.73
$298.73
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Product image
Stairatt Sofa image
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$616.98
$616.98 - $616.98
$616.98
$474.60
$474.60 - $474.60
$474.60

Stairatt Sofa

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous sofa, which offers a clean-lined, con...

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$616.98
$616.98 - $616.98
$616.98
$474.60
$474.60 - $474.60
$474.60
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Product image
Stairatt Ottoman image
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$277.20
$277.20 - $277.20
$277.20
$213.23
$213.23 - $213.23
$213.23

Stairatt Ottoman

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace this sophisticated design trend with this gorgeous ottoman, which offers a clean-lined,...

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$277.20
$277.20 - $277.20
$277.20
$213.23
$213.23 - $213.23
$213.23
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Product image
Stairatt Loveseat image
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$565.70
$565.70 - $565.70
$565.70
$435.15
$435.15 - $435.15
$435.15

Stairatt Loveseat

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous loveseat, which offers a clean-lined,...

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$565.70
$565.70 - $565.70
$565.70
$435.15
$435.15 - $435.15
$435.15
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$746.76 - $1,929.43
$746.76 - $1,929.43
$746.76
$574.43 - $1,484.18
$574.43 - $1,484.18
$574.43

Stairatt Living Room Set

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this chair and ottoman package, which offers a clea...

View full details
$746.76 - $1,929.43
$746.76 - $1,929.43
$746.76
$574.43 - $1,484.18
$574.43 - $1,484.18
$574.43
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Product image
Stairatt Chair image
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$469.56
$469.56 - $469.56
$469.56
$361.20
$361.20 - $361.20
$361.20

Stairatt Chair

Ashley Furniture

What’s new in neutrals? Shades of gray, of course. Embrace the sophisticated design trend with this gorgeous chair, which offers a clean-lined, co...

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$469.56
$469.56 - $469.56
$469.56
$361.20
$361.20 - $361.20
$361.20
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$1,417.26
$1,417.26 - $1,417.26
$1,417.26
$1,090.20
$1,090.20 - $1,090.20
$1,090.20

Newellen Sectional with Double Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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$1,417.26
$1,417.26 - $1,417.26
$1,417.26
$1,090.20
$1,090.20 - $1,090.20
$1,090.20
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$1,554.35
$1,554.35 - $1,554.35
$1,554.35
$1,195.65
$1,195.65 - $1,195.65
$1,195.65

Newellen Sectional with Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswea...

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$1,554.35
$1,554.35 - $1,554.35
$1,554.35
$1,195.65
$1,195.65 - $1,195.65
$1,195.65
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.