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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Limited Edition Plush Mattress image Save up to 23% Save %
$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95

Limited Edition Plush Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ult...

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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95
Save up to 23% Save %
Product image
Limited Edition PT Mattress image Save up to 23% Save %
$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00

Limited Edition PT Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top California king mattress. Packed inside ar...

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$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00
Save up to 23% Save %
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Lindyn Chaise image Save 23% Save %
$721.70
$721.70 - $721.70
$721.70
$555.15
$555.15 - $555.15
$555.15

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entices...

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$721.70
$721.70 - $721.70
$721.70
$555.15
$555.15 - $555.15
$555.15
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Maggie Loveseat image Save 23% Save %
$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65
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Maggie Ottoman image
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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your ...

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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73
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Maggie Oversized Chair image
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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...

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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45
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Maggie Sofa image
Save 23% Save %
$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

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$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60
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Man Fort Recliner image
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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43

Man Fort Recliner

Ashley Furniture

Roll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-ro...

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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43
Save 23% Save %
Save 23% Save %
$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28
Save 23% Save %
Save 23% Save %
$1,538.26
$1,538.26 - $1,538.26
$1,538.26
$1,183.28
$1,183.28 - $1,183.28
$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,538.26
$1,538.26 - $1,538.26
$1,538.26
$1,183.28
$1,183.28 - $1,183.28
$1,183.28
Save 23% Save %
Save 23% Save %
$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35
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Save up to 23% Save %
$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

View full details
$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45
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Biscoe Power Reclining Sofa image
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$1,405.66
$1,405.66 - $1,405.66
$1,405.66
$1,081.28
$1,081.28 - $1,081.28
$1,081.28

Biscoe Power Reclining Sofa

Ashley Furniture

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...

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$1,405.66
$1,405.66 - $1,405.66
$1,405.66
$1,081.28
$1,081.28 - $1,081.28
$1,081.28
Save 23% Save %
Product image
Biscoe Power Recliner image
Save 23% Save %
$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43

Biscoe Power Recliner

Ashley Furniture

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, mac...

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$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43
Save 23% Save %
Product image
Tyler Creek Dining Chair image
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$145.15 - $236.99
$145.15 - $236.99
$145.15
$111.65 - $182.30
$111.65 - $182.30
$111.65

Tyler Creek Dining Chair

Ashley Furniture

Invite your family into the heart of your home with this upholstered dining room chair. Its slat back and tapered legs, in a beautifully textured b...

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$145.15 - $236.99
$145.15 - $236.99
$145.15
$111.65 - $182.30
$111.65 - $182.30
$111.65
Save up to 23% Save %
Product image
Tyler Creek Dining Bench image
Save 23% Save %
$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30

Tyler Creek Dining Bench

Ashley Furniture

Invite your family into the heart of your home with this upholstered dining room bench. Its X-shaped stretcher and tapered legs, in a beautifully t...

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$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30
Save 23% Save %
Product image
Tyler Creek Counter Height Dining Bench image
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$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30

Tyler Creek Counter Height Dining Bench

Ashley Furniture

Invite your family into the heart of your home with this upholstered dining room bench. Its tapered legs provide a sturdy foundation, while the cou...

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$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30
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Product image
Tyler Creek Counter Height Bar Stool image
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$171.24
$171.24 - $171.24
$171.24
$131.72
$131.72 - $131.72
$131.72

Tyler Creek Counter Height Bar Stool

Ashley Furniture

Invite your family into the heart of your home with this upholstered bar stool. Its framed back and tapered legs, in a beautifully textured black f...

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$171.24
$171.24 - $171.24
$171.24
$131.72
$131.72 - $131.72
$131.72
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Save 23% Save %
$818.71
$818.71 - $818.71
$818.71
$629.78
$629.78 - $629.78
$629.78

Tulen Reclining Sofa

Ashley Furniture

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

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$818.71
$818.71 - $818.71
$818.71
$629.78
$629.78 - $629.78
$629.78
Save 23% Save %
Save 23% Save %
$758.36
$758.36 - $758.36
$758.36
$583.35
$583.35 - $583.35
$583.35

Tulen Reclining Loveseat

Ashley Furniture

This reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...

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$758.36
$758.36 - $758.36
$758.36
$583.35
$583.35 - $583.35
$583.35
Save 23% Save %
Save 23% Save %
$501.06
$501.06 - $501.06
$501.06
$385.43
$385.43 - $385.43
$385.43

Tulen Recliner

Ashley Furniture

This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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$501.06
$501.06 - $501.06
$501.06
$385.43
$385.43 - $385.43
$385.43
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Product image
Tambo Recliner image
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$611.23
$611.23 - $611.23
$611.23
$470.18
$470.18 - $470.18
$470.18

Tambo Recliner

Ashley Furniture

With plush cushions and angled pillow top arms, this rocker recliner takes comfort to a whole new level. Faux vintage leather requires minimal care...

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$611.23
$611.23 - $611.23
$611.23
$470.18
$470.18 - $470.18
$470.18
Save 23% Save %
Product image
Tambo 2-Piece Reclining Sectional image
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$1,991.46
$1,991.46 - $1,991.46
$1,991.46
$1,531.89
$1,531.89 - $1,531.89
$1,531.89

Tambo 2-Piece Reclining Sectional

Ashley Furniture

With plush cushions and wraparound pillow top arms, this sectional takes comfort to a whole new level. Faux vintage leather requires minimal care, ...

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$1,991.46
$1,991.46 - $1,991.46
$1,991.46
$1,531.89
$1,531.89 - $1,531.89
$1,531.89
Save 23% Save %
Product image
Sweed Valley Pouf image
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$130.26
$130.26 - $130.26
$130.26
$100.20
$100.20 - $100.20
$100.20

Sweed Valley Pouf

Ashley Furniture

Natural beauty is always in vogue, and this pouf proves it. Its braided design, in natural and white hues, is simple yet fresh. Stylish stitching a...

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$130.26
$130.26 - $130.26
$130.26
$100.20
$100.20 - $100.20
$100.20
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.