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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Moriville Dining Extension Table image Save 23% Save %
$785.81
$785.81 - $785.81
$785.81
$604.47
$604.47 - $604.47
$604.47

Moriville Dining Extension Table

Ashley Furniture

This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...

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$785.81
$785.81 - $785.81
$785.81
$604.47
$604.47 - $604.47
$604.47
Save 23% Save %
Product image
Berringer Dining Chair image Save 23% Save %
$104.33
$104.33 - $104.33
$104.33
$80.25
$80.25 - $80.25
$80.25

Berringer Dining Chair

Ashley Furniture

This handsome chair serves up elegance family style. The rich finish and simple profile are always in vogue, whether your aesthetic is vintage, cou...

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$104.33
$104.33 - $104.33
$104.33
$80.25
$80.25 - $80.25
$80.25
Save 23% Save %
Save 23% Save %
$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30

Berringer Dining Drop Leaf Table

Ashley Furniture

This versatile dining room table incorporates decidedly rustic flair. Two drop leaves provide just enough table space to accommodate the drop-in gu...

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$236.99
$236.99 - $236.99
$236.99
$182.30
$182.30 - $182.30
$182.30
Save 23% Save %
Save 23% Save %
$998.99
$998.99 - $998.99
$998.99
$768.45
$768.45 - $768.45
$768.45

Willowton TV Stand

Ashley Furniture

Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...

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$998.99
$998.99 - $998.99
$998.99
$768.45
$768.45 - $768.45
$768.45
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.