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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$261.95
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$201.50
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$201.50

Bellaby Nightstand

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this nightstand. Wispy white finish over replicated oak wood grain...

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$261.95
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$261.95
$201.50
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$201.50
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$429.77
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$330.59
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$330.59

Cadmori Nightstand

Ashley Furniture

Transform your bedroom with this nightstand. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Buil...

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$429.77
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$429.77
$330.59
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$330.59
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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image Save up to 23% Save %
$720.04 - $830.02
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$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88
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Tyler Creek End Table image Save 23% Save %
$301.67
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$301.67
$232.05
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$232.05

Tyler Creek End Table

Ashley Furniture

Shabby chic with a hint of down-home country, this rectangular end table is all the talk of today’s design world. Wood grain shows through the weat...

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$301.67
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$301.67
$232.05
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$232.05
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Tyler Creek Chairside End Table image
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$187.59
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$187.59
$144.30
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$144.30

Tyler Creek Chairside End Table

Ashley Furniture

Quality crafted and richly styled, this rectangular chairside end table is sure to charm. Its two-tone aesthetic pairs a weathered grayish brown ta...

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$187.59
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$187.59
$144.30
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$144.30
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Todoe End Table with USB Ports & Outlets image
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$255.84
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$255.84
$196.80
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$196.80

Todoe End Table with USB Ports & Outlets

Ashley Furniture

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

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$255.84
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$255.84
$196.80
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$196.80
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Realyn Coffee Table with Lift Top image
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$412.82
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$412.82
$317.55
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$317.55

Realyn Coffee Table with Lift Top

Ashley Furniture

This lift top coffee table is traditional cottage styling taken to a new level. Antiqued two-tone finish blends a chipped white with a distressed w...

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$412.82
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$412.82
$317.55
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$317.55
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Realyn 75" Bookcase image
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$577.16
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$577.16
$443.97
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$443.97

Realyn 75" Bookcase

Ashley Furniture

Elevating the art of traditional cottage styling, this bookcase is your heavenly home office realized. Its antiqued two-tone aesthetic blends a chi...

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$577.16
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$577.16
$443.97
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$443.97
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$215.46
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$215.46
$165.74
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$165.74

Elbrim Nightstand

Ashley Furniture

Casually cool style and lots of storage go hand in hand with this nightstand. A weathered brown finish over replicated oak grain creates an easygoi...

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$215.46
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$215.46
$165.74
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$165.74
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.