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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Product image
Product image Save up to 23% Save %
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this entertainment center with fireplace. Its wispy white finish over replicated oak grain is a delightfu...

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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
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Bellaby 4-Piece Entertainment Center with Fireplace image Save 23% Save %
$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30

Bellaby 4-Piece Entertainment Center with Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a deli...

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$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30
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Bellaby 63" TV Stand image Save 23% Save %
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Bellaby 63" TV Stand

Ashley Furniture

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. C...

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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
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Bellaby 63" TV Stand with Electric Fireplace image Save 23% Save %
$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53

Bellaby 63" TV Stand with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

View full details
$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53
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Bellaby 63" TV Stand with Fireplace image
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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Bellaby 63" TV Stand with Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

View full details
$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
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Bolanburg Bar Stool Set image
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$342.46
$342.46 - $342.46
$342.46
$263.43
$263.43 - $263.43
$263.43

Bolanburg Bar Stool Set

Ashley Furniture

Dine in the comfort and rustic charm of this unique bar stool with rake-back design. The cushioned seat, upholstered in a heavy woven fabric, is t...

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$342.46
$342.46 - $342.46
$342.46
$263.43
$263.43 - $263.43
$263.43
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Product image
Save up to 23% Save %
$1,178.14 - $1,838.14
$1,178.14 - $1,838.14
$1,178.14
$906.26 - $1,413.95
$906.26 - $1,413.95
$906.26

Bolanburg Counter Height Dining Set

Ashley Furniture

Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone text...

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$1,178.14 - $1,838.14
$1,178.14 - $1,838.14
$1,178.14
$906.26 - $1,413.95
$906.26 - $1,413.95
$906.26
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Moriville Bar Stool Set image
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$290.28
$290.28 - $290.28
$290.28
$223.29
$223.29 - $223.29
$223.29

Moriville Bar Stool Set

Ashley Furniture

This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiq...

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$290.28
$290.28 - $290.28
$290.28
$223.29
$223.29 - $223.29
$223.29
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Moriville Counter Height Bar Stool image
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$145.15
$145.15 - $145.15
$145.15
$111.65
$111.65 - $111.65
$111.65

Moriville Counter Height Bar Stool

Ashley Furniture

This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiq...

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$145.15
$145.15 - $145.15
$145.15
$111.65
$111.65 - $111.65
$111.65
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Moriville Counter Height Dining Bench image
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$208.65
$208.65 - $208.65
$208.65
$160.50
$160.50 - $160.50
$160.50

Moriville Counter Height Dining Bench

Ashley Furniture

This counter height upholstered bench might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg fi...

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$208.65
$208.65 - $208.65
$208.65
$160.50
$160.50 - $160.50
$160.50
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Moriville Counter Height Dining Extension Table image
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$917.35
$917.35 - $917.35
$917.35
$705.65
$705.65 - $705.65
$705.65

Moriville Counter Height Dining Extension Table

Ashley Furniture

This counter height dining table might be simple at first sight, but a closer look reveals beauty in the details. From the through-tenon pedestal ...

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$917.35
$917.35 - $917.35
$917.35
$705.65
$705.65 - $705.65
$705.65
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Moriville Dining Server image
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$1,204.23
$1,204.23 - $1,204.23
$1,204.23
$926.33
$926.33 - $926.33
$926.33

Moriville Dining Server

Ashley Furniture

This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and t...

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$1,204.23
$1,204.23 - $1,204.23
$1,204.23
$926.33
$926.33 - $926.33
$926.33
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Realyn 2-Piece Home Office Desk image
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$918.48
$918.48 - $918.48
$918.48
$706.52
$706.52 - $706.52
$706.52

Realyn 2-Piece Home Office Desk

Ashley Furniture

Elevating the art of traditional cottage styling, this L-shaped desk is your heavenly home office realized. Its two-tone finish combines chipped w...

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$918.48
$918.48 - $918.48
$918.48
$706.52
$706.52 - $706.52
$706.52
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Realyn 2-Piece Home Office Lift Top Desk image
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$996.72
$996.72 - $996.72
$996.72
$766.71
$766.71 - $766.71
$766.71

Realyn 2-Piece Home Office Lift Top Desk

Ashley Furniture

Elevating the art of traditional cottage styling, this L-shaped desk is your heavenly home office realized. Its two-tone finish combines chipped w...

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$996.72
$996.72 - $996.72
$996.72
$766.71
$766.71 - $766.71
$766.71
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Realyn 60" Home Office Desk image
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$577.16
$577.16 - $577.16
$577.16
$443.97
$443.97 - $443.97
$443.97

Realyn 60" Home Office Desk

Ashley Furniture

Elevating the art of traditional cottage styling, this desk is your heavenly home office realized. Its antiqued two-tone aesthetic blends a chippe...

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$577.16
$577.16 - $577.16
$577.16
$443.97
$443.97 - $443.97
$443.97
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Wystfield End Table image
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$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80

Wystfield End Table

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rus...

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$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80
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Wystfield Coffee Table image
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$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30

Wystfield Coffee Table

Ashley Furniture

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmh...

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$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30
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Product image
Wystfield Chairside End Table image
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$187.59
$187.59 - $187.59
$187.59
$144.30
$144.30 - $144.30
$144.30

Wystfield Chairside End Table

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the ...

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$187.59
$187.59 - $187.59
$187.59
$144.30
$144.30 - $144.30
$144.30
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Product image
Woodanville Dining Drop Leaf Table image
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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25

Woodanville Dining Drop Leaf Table

Ashley Furniture

Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round drop leaf table. Two-tone finish serves up a double helping o...

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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25
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Product image
Willowton Nightstand image
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$250.60
$250.60 - $250.60
$250.60
$192.77
$192.77 - $192.77
$192.77

Willowton Nightstand

Ashley Furniture

This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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$250.60
$250.60 - $250.60
$250.60
$192.77
$192.77 - $192.77
$192.77
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Product image
Willowton Dressing Chest image
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$691.70
$691.70 - $691.70
$691.70
$532.08
$532.08 - $532.08
$532.08

Willowton Dressing Chest

Ashley Furniture

This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and s...

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$691.70
$691.70 - $691.70
$691.70
$532.08
$532.08 - $532.08
$532.08
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Product image
Willowton Dresser and Mirror image
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$573.77
$573.77 - $573.77
$573.77
$441.36
$441.36 - $441.36
$441.36

Willowton Dresser and Mirror

Ashley Furniture

This dresser and mirror set is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the dr...

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$573.77
$573.77 - $573.77
$573.77
$441.36
$441.36 - $441.36
$441.36
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Product image
Willowton Dresser image
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$500.06
$500.06 - $500.06
$500.06
$384.66
$384.66 - $384.66
$384.66

Willowton Dresser

Ashley Furniture

This dresser is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sides...

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$500.06
$500.06 - $500.06
$500.06
$384.66
$384.66 - $384.66
$384.66
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Product image
Willowton Chest of Drawers image
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$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27

Willowton Chest of Drawers

Ashley Furniture

This chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers ...

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$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.