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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Product image
Baldridge 75" Bookcase image Save 23% Save %
$523.87
$523.87 - $523.87
$523.87
$402.98
$402.98 - $402.98
$402.98

Baldridge 75" Bookcase

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pr...

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$523.87
$523.87 - $523.87
$523.87
$402.98
$402.98 - $402.98
$402.98
Save 23% Save %
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Baldridge Home Office Desk image Save 23% Save %
$419.56
$419.56 - $419.56
$419.56
$322.74
$322.74 - $322.74
$322.74

Baldridge Home Office Desk

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style....

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$419.56
$419.56 - $419.56
$419.56
$322.74
$322.74 - $322.74
$322.74
Save 23% Save %
Product image
Noorbrook Table (Set of 3) image Save 23% Save %
$368.94
$368.94 - $368.94
$368.94
$283.80
$283.80 - $283.80
$283.80

Noorbrook Table (Set of 3)

Ashley Furniture

Introduce a handsome country feel in your living area with this casual occasional table set. Planked tops with a breadboard layup supported on can...

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$368.94
$368.94 - $368.94
$368.94
$283.80
$283.80 - $283.80
$283.80
Save 23% Save %
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Pinnadel Bar Height Bar Stool image Save 23% Save %
$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71

Pinnadel Bar Height Bar Stool

Ashley Furniture

This pub height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of conversation,...

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$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71
Save 23% Save %
Product image
Pinnadel Counter Height Bar Stool image
Save 23% Save %
$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71

Pinnadel Counter Height Bar Stool

Ashley Furniture

This striking counter height bar stool serves a sense of refinement without all the formality. A 360-degree spin element keeps you in the flow of ...

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$224.52
$224.52 - $224.52
$224.52
$172.71
$172.71 - $172.71
$172.71
Save 23% Save %
Product image
Wynnlow Nightstand image
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$250.60
$250.60 - $250.60
$250.60
$192.77
$192.77 - $192.77
$192.77

Wynnlow Nightstand

Ashley Furniture

This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profil...

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$250.60
$250.60 - $250.60
$250.60
$192.77
$192.77 - $192.77
$192.77
Save 23% Save %
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Wynnlow Dresser and Mirror image
Save 23% Save %
$479.66
$479.66 - $479.66
$479.66
$368.97
$368.97 - $368.97
$368.97

Wynnlow Dresser and Mirror

Ashley Furniture

This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and mi...

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$479.66
$479.66 - $479.66
$479.66
$368.97
$368.97 - $368.97
$368.97
Save 23% Save %
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Wynnlow Dresser image
Save 23% Save %
$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27

Wynnlow Dresser

Ashley Furniture

This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profi...

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$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27
Save 23% Save %
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Wynnlow Chest of Drawers image
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$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27

Wynnlow Chest of Drawers

Ashley Furniture

This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-ch...

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$405.95
$405.95 - $405.95
$405.95
$312.27
$312.27 - $312.27
$312.27
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Wynnlow 63" TV Stand with Electric Fireplace image
Save up to 23% Save %
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Wynnlow 63" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...

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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
Save up to 23% Save %
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Wynnlow 63" TV Stand image
Save 23% Save %
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Wynnlow 63" TV Stand

Ashley Furniture

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...

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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
Save 23% Save %
Product image
Product image
Save up to 23% Save %
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center with fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and mi...

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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
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Product image
Product image
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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60

Wynnlow 4-Piece Entertainment Center

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile i...

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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60
Save up to 23% Save %
Product image
Watson Sofa/Console Table image
Save 23% Save %
$255.84
$255.84 - $255.84
$255.84
$196.80
$196.80 - $196.80
$196.80

Watson Sofa/Console Table

Ashley Furniture

Drawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on...

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$255.84
$255.84 - $255.84
$255.84
$196.80
$196.80 - $196.80
$196.80
Save 23% Save %
Product image
Watson End Table image
Save 23% Save %
$166.14
$166.14 - $166.14
$166.14
$127.80
$127.80 - $127.80
$127.80

Watson End Table

Ashley Furniture

Drawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distress...

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$166.14
$166.14 - $166.14
$166.14
$127.80
$127.80 - $127.80
$127.80
Save 23% Save %
Product image
Watson Coffee Table image
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$301.67
$301.67 - $301.67
$301.67
$232.05
$232.05 - $232.05
$232.05

Watson Coffee Table

Ashley Furniture

Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of c...

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$301.67
$301.67 - $301.67
$301.67
$232.05
$232.05 - $232.05
$232.05
Save 23% Save %
Product image
Wadeworth Table (Set of 3) image
Save 23% Save %
$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55

Wadeworth Table (Set of 3)

Ashley Furniture

Casual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contemp...

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$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55
Save 23% Save %
Product image
Product image
Save up to 23% Save %
$131.34 - $309.57
$131.34 - $309.57
$131.34
$101.03 - $238.13
$101.03 - $238.13
$101.03

Trinell Pier

Ashley Furniture

Entertain a rugged yet refined sense of style with this TV pier. Its rustic finish and plank-style details pay homage to reclaimed barn wood. Ultr...

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$131.34 - $309.57
$131.34 - $309.57
$131.34
$101.03 - $238.13
$101.03 - $238.13
$101.03
Save up to 23% Save %
Product image
Trinell 63" TV Stand with Electric Fireplace image
Save up to 23% Save %
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Trinell 63" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic f...

View full details
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
Save up to 23% Save %
Product image
Trinell 63" TV Stand image
Save 23% Save %
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Trinell 63" TV Stand

Ashley Furniture

This TV stand with fireplace option makes your home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, paying hom...

View full details
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
Save 23% Save %
Product image
Product image
Save up to 23% Save %
$889.43 - $1,451.42
$889.43 - $1,451.42
$889.43
$684.18 - $1,116.48
$684.18 - $1,116.48
$684.18

Trinell 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed ba...

View full details
$889.43 - $1,451.42
$889.43 - $1,451.42
$889.43
$684.18 - $1,116.48
$684.18 - $1,116.48
$684.18
Save up to 23% Save %
Product image
Product image
Save up to 23% Save %
$510.71 - $1,072.70
$510.71 - $1,072.70
$510.71
$392.85 - $825.15
$392.85 - $825.15
$392.85

Trinell 4-Piece Entertainment Center

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed ba...

View full details
$510.71 - $1,072.70
$510.71 - $1,072.70
$510.71
$392.85 - $825.15
$392.85 - $825.15
$392.85
Save up to 23% Save %
Product image
Todoe End Table with USB Ports & Outlets image
Save 23% Save %
$255.84
$255.84 - $255.84
$255.84
$196.80
$196.80 - $196.80
$196.80

Todoe End Table with USB Ports & Outlets

Ashley Furniture

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted meta...

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$255.84
$255.84 - $255.84
$255.84
$196.80
$196.80 - $196.80
$196.80
Save 23% Save %
Product image
Todoe Coffee Table with Lift Top image
Save 23% Save %
$638.04
$638.04 - $638.04
$638.04
$490.80
$490.80 - $490.80
$490.80

Todoe Coffee Table with Lift Top

Ashley Furniture

Mixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs a...

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$638.04
$638.04 - $638.04
$638.04
$490.80
$490.80 - $490.80
$490.80
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.