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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Lyncott Dresser and Mirror image Save 23% Save %
$824.37
$824.37 - $824.37
$824.37
$634.13
$634.13 - $634.13
$634.13

Lyncott Dresser and Mirror

Ashley Furniture

This dresser with mirror is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designe...

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$824.37
$824.37 - $824.37
$824.37
$634.13
$634.13 - $634.13
$634.13
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Lyncott Nightstand image Save 23% Save %
$334.50
$334.50 - $334.50
$334.50
$257.31
$257.31 - $257.31
$257.31

Lyncott Nightstand

Ashley Furniture

This nightstand is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. Drawers with exquisite framin...

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$334.50
$334.50 - $334.50
$334.50
$257.31
$257.31 - $257.31
$257.31
Save 23% Save %
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Magan Table Lamp image Save 23% Save %
$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55

Magan Table Lamp

Ashley Furniture

With this table lamp, you can cast a well-lit glow any time of day in style. Its wide, shapely base is teeming with textured metal. The lamp's bron...

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$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55
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Maggie Loveseat image Save 23% Save %
$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65
Save 23% Save %
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Product image
Save up to 23% Save %
$1,075.33 - $2,817.66
$1,075.33 - $2,817.66
$1,075.33
$827.18 - $2,167.43
$827.18 - $2,167.43
$827.18

Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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$1,075.33 - $2,817.66
$1,075.33 - $2,817.66
$1,075.33
$827.18 - $2,167.43
$827.18 - $2,167.43
$827.18
Save up to 23% Save %
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Maggie Ottoman image
Save 23% Save %
$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your ...

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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73
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Maggie Oversized Chair image
Save 23% Save %
$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...

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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45
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Maggie Sofa image
Save 23% Save %
$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

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$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60
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Makara Table Lamp (Set of 2) image
Save 23% Save %
$122.27
$122.27 - $122.27
$122.27
$94.05
$94.05 - $94.05
$94.05

Makara Table Lamp (Set of 2)

Ashley Furniture

This table lamp is an enticing merger of mixed materials. Textured black finished metal stands poised atop a block of warm brown wood. And the lamp...

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$122.27
$122.27 - $122.27
$122.27
$94.05
$94.05 - $94.05
$94.05
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Man Fort Recliner image
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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43

Man Fort Recliner

Ashley Furniture

Roll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-ro...

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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43
Save 23% Save %
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Marnina Table Lamp (Set of 2) image
Save 23% Save %
$143.72
$143.72 - $143.72
$143.72
$110.55
$110.55 - $110.55
$110.55

Marnina Table Lamp (Set of 2)

Ashley Furniture

Wowing with shades of taupe and white, this table lamp lights up our world. The textural glazed base encompasses casual-cool beauty beside any sofa...

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$143.72
$143.72 - $143.72
$143.72
$110.55
$110.55 - $110.55
$110.55
Save 23% Save %
Save up to 23% Save %
$3,615.89 - $5,212.74
$3,615.89 - $5,212.74
$3,615.89
$2,781.45 - $4,009.80
$2,781.45 - $4,009.80
$2,781.45

Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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$3,615.89 - $5,212.74
$3,615.89 - $5,212.74
$3,615.89
$2,781.45 - $4,009.80
$2,781.45 - $4,009.80
$2,781.45
Save up to 23% Save %
Save 23% Save %
$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28
Save 23% Save %
Save 23% Save %
$1,538.26
$1,538.26 - $1,538.26
$1,538.26
$1,183.28
$1,183.28 - $1,183.28
$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,538.26
$1,538.26 - $1,538.26
$1,538.26
$1,183.28
$1,183.28 - $1,183.28
$1,183.28
Save 23% Save %
Save 23% Save %
$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35
Save 23% Save %
Save up to 23% Save %
$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45
Save up to 23% Save %
Save up to 23% Save %
$2,850.42 - $2,971.32
$2,850.42 - $2,971.32
$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63

Next-Gen DuraPella Living Room Set

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

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$2,850.42 - $2,971.32
$2,850.42 - $2,971.32
$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63
Save up to 23% Save %
Product image
Biscoe Power Reclining Sofa image
Save 23% Save %
$1,405.66
$1,405.66 - $1,405.66
$1,405.66
$1,081.28
$1,081.28 - $1,081.28
$1,081.28

Biscoe Power Reclining Sofa

Ashley Furniture

If style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...

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$1,405.66
$1,405.66 - $1,405.66
$1,405.66
$1,081.28
$1,081.28 - $1,081.28
$1,081.28
Save 23% Save %
Product image
Biscoe Power Recliner image
Save 23% Save %
$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43

Biscoe Power Recliner

Ashley Furniture

If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, mac...

View full details
$879.36
$879.36 - $879.36
$879.36
$676.43
$676.43 - $676.43
$676.43
Save 23% Save %
Save up to 23% Save %
$855.27 - $1,038.57
$855.27 - $1,038.57
$855.27
$657.90 - $798.90
$657.90 - $798.90
$657.90

Wystfield Occasional Table Set

Ashley Furniture

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this occasional table set takes the art of rustic farmh...

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$855.27 - $1,038.57
$855.27 - $1,038.57
$855.27
$657.90 - $798.90
$657.90 - $798.90
$657.90
Save up to 23% Save %
Save up to 23% Save %
$667.68 - $759.33
$667.68 - $759.33
$667.68
$513.60 - $584.10
$513.60 - $584.10
$513.60

Wystfield Table Set

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this occasional table set elevates the ...

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$667.68 - $759.33
$667.68 - $759.33
$667.68
$513.60 - $584.10
$513.60 - $584.10
$513.60
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Save 23% Save %
$375.18
$375.18 - $375.18
$375.18
$288.60
$288.60 - $288.60
$288.60

Wystfield End Table Set

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this 2-piece chairside end table set el...

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$375.18
$375.18 - $375.18
$375.18
$288.60
$288.60 - $288.60
$288.60
Save 23% Save %
Product image
Wystfield End Table image
Save 23% Save %
$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80

Wystfield End Table

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80
Save 23% Save %
Product image
Wystfield Coffee Table image
Save 23% Save %
$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30

Wystfield Coffee Table

Ashley Furniture

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

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$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.