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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$396.94
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$396.94
$305.34
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$305.34

10 Inch Pocketed Hybrid Mattress

Ashley Furniture

Enjoy endless possibilities for restful sleep with this hybrid innerspring mattress. You get the best of both worlds: the pressure relief of cooli...

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$396.94
$396.94 - $396.94
$396.94
$305.34
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$305.34
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$564.86 - $1,056.12
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$564.86
$434.51 - $812.40
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$434.51

12 Inch Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away with this plush twin mattress. It's crafted for modern comfort and convenience, with layers inc...

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$564.86 - $1,056.12
$564.86 - $1,056.12
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$434.51 - $812.40
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$434.51
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14 Inch Chime Elite 2.0 Mattress image Save 23% Save %
$1,216.76
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$935.97
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14 Inch California King Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with ...

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$1,216.76
$935.97
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$258.06 - $465.35
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$198.51 - $357.96
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$198.51

8 Inch Bonnell Hybrid Mattress

Ashley Furniture

Experience more restful sleep with this innerspring mattress. Feel the support of its high-density quilt foam and pad as this truly traditional co...

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$258.06 - $465.35
$258.06 - $465.35
$258.06
$198.51 - $357.96
$198.51 - $357.96
$198.51
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Baldridge 75" Bookcase image
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$523.87
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$402.98
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$402.98

Baldridge 75" Bookcase

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pr...

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$523.87
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$523.87
$402.98
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$402.98
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Baldridge Home Office Desk image
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$419.56
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$419.56
$322.74
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$322.74

Baldridge Home Office Desk

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style....

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$419.56
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$419.56
$322.74
$322.74 - $322.74
$322.74
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Baystorm Bed image
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$427.48 - $595.32
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$427.48
$328.83 - $457.94
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$328.83

Baystorm Bed

Ashley Furniture

Rest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

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$427.48 - $595.32
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$427.48
$328.83 - $457.94
$328.83 - $457.94
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$929.41 - $1,451.42
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$714.93 - $1,116.48
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$714.93

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this entertainment center with fireplace. Its wispy white finish over replicated oak grain is a delightfu...

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$929.41 - $1,451.42
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$714.93 - $1,116.48
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Bellaby 4-Piece Entertainment Center with Fireplace image
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$1,426.49
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$1,097.30
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Bellaby 4-Piece Entertainment Center with Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a deli...

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$1,426.49
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$1,097.30
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Bellaby 63" TV Stand image
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$379.86
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$292.20
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$292.20

Bellaby 63" TV Stand

Ashley Furniture

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. C...

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$379.86
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$292.20
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Bellaby 63" TV Stand with Electric Fireplace image
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$758.59
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$583.53
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Bellaby 63" TV Stand with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$758.59
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$758.59
$583.53
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Bellaby 63" TV Stand with Fireplace image
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$733.66
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$564.35
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$564.35

Bellaby 63" TV Stand with Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful chang...

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$733.66
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$564.35
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Bellaby TV Stand with Electric Fireplace image
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$593.92
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$456.86
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$456.86

Bellaby TV Stand with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change fro...

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$593.92
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$593.92
$456.86
$456.86 - $456.86
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Drystan Bed image
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$360.58 - $597.60
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$277.37 - $459.69
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Drystan Bed

Ashley Furniture

Youth Bedroom When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A ...

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$360.58 - $597.60
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$277.37 - $459.69
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Drystan Bed with 2 Storage Drawers image
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$548.83 - $943.44
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$422.18 - $725.72
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$422.18

Drystan Bed with 2 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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$548.83 - $943.44
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$422.18 - $725.72
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$422.18
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Drystan Bed with 4 Storage Drawers image
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$923.00 - $1,183.85
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$923.00
$710.00 - $910.65
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$710.00

Drystan Bed with 4 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$923.00 - $1,183.85
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$710.00 - $910.65
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Foyland 83" TV Stand with Electric Fireplace image
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$1,624.92
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$1,249.94
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Foyland 83" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finis...

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$1,624.92
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Gerridan Bed image
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$333.37 - $598.72
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$333.37
$256.44 - $460.55
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Gerridan Bed

Ashley Furniture

Cool, clean and casually modern. This queen panel bed’s wispy whitewash finish sets the tone for your calming sanctuary. Framed elements and cross...

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$333.37 - $598.72
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$256.44 - $460.55
$256.44 - $460.55
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Havalance 4-Piece Entertainment Center image
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$2,407.31
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$2,407.31
$1,851.78
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Havalance 4-Piece Entertainment Center

Ashley Furniture

Set your sights on modern farmhouse style with this entertainment center. Distressed two-tone treatment blends a weathered gray with vintage white...

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$2,407.31
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$1,851.78
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$289.15 - $430.90
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$289.15
$222.42 - $331.46
$222.42 - $331.46
$222.42

Hyanna Bed

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel bed brings cozy outdoor vibes to your bedroom with its warm and...

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$289.15 - $430.90
$289.15 - $430.90
$289.15
$222.42 - $331.46
$222.42 - $331.46
$222.42
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$585.10 - $617.98
$585.10 - $617.98
$585.10
$450.08 - $475.37
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$450.08

Hyanna Bed with 1 Side Storage

Ashley Furniture

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, this twin panel bed with storage brings cozy o...

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$585.10 - $617.98
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$450.08 - $475.37
$450.08 - $475.37
$450.08
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$724.57 - $901.45
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$557.36 - $693.42
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Hyanna Bed with 2 Side Storage

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$724.57 - $901.45
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$557.36 - $693.42
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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
$373.32 - $467.52
$373.32

Hyanna Panel Storage Bed

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
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$720.04 - $830.02
$720.04 - $830.02
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$553.88 - $638.48
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$553.88

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
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$553.88
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.