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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image Save up to 23% Save %
$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88
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Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image Save up to 23% Save %
$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Ashley Furniture

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42
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Juararo Bed image Save up to 23% Save %
$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77

Juararo Bed

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$410.50 - $716.65
$410.50 - $716.65
$410.50
$315.77 - $551.27
$315.77 - $551.27
$315.77
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Kimonte Dining Table image Save 23% Save %
$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25

Kimonte Dining Table

Ashley Furniture

This dining table might be big on style, but its petite scale is ideally suited for small spaces. With a dark brown finish and a minimalist design,...

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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25
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Limited Edition Firm Mattress image
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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95

Limited Edition Firm Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this firm twin XL mattress. Packed inside are layers of su...

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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95
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Limited Edition Plush Mattress image
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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95

Limited Edition Plush Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ult...

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$399.04 - $799.10
$399.04 - $799.10
$399.04
$306.95 - $614.69
$306.95 - $614.69
$306.95
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Limited Edition PT Mattress image
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$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00

Limited Edition PT Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top California king mattress. Packed inside ar...

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$526.50 - $915.16
$526.50 - $915.16
$526.50
$405.00 - $703.97
$405.00 - $703.97
$405.00
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Loyaska Coffee Table image
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$594.17
$594.17 - $594.17
$594.17
$457.05
$457.05 - $457.05
$457.05

Loyaska Coffee Table

Ashley Furniture

This coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural m...

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$594.17
$594.17 - $594.17
$594.17
$457.05
$457.05 - $457.05
$457.05
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Loyaska End Table image
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$211.97 - $233.42
$211.97 - $233.42
$211.97
$163.05 - $179.55
$163.05 - $179.55
$163.05

Loyaska End Table

Ashley Furniture

This square end table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natur...

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$211.97 - $233.42
$211.97 - $233.42
$211.97
$163.05 - $179.55
$163.05 - $179.55
$163.05
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Loyaska Sofa Table image
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$412.82
$412.82 - $412.82
$412.82
$317.55
$317.55 - $317.55
$317.55

Loyaska Sofa Table

Ashley Furniture

This sofa table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural mar...

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$412.82
$412.82 - $412.82
$412.82
$317.55
$317.55 - $317.55
$317.55
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Wystfield End Table image
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$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80

Wystfield End Table

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

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$279.24
$279.24 - $279.24
$279.24
$214.80
$214.80 - $214.80
$214.80
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Wystfield Coffee Table image
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$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30

Wystfield Coffee Table

Ashley Furniture

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

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$480.09
$480.09 - $480.09
$480.09
$369.30
$369.30 - $369.30
$369.30
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Wystfield Chairside End Table image
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$187.59
$187.59 - $187.59
$187.59
$144.30
$144.30 - $144.30
$144.30

Wystfield Chairside End Table

Ashley Furniture

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

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$187.59
$187.59 - $187.59
$187.59
$144.30
$144.30 - $144.30
$144.30
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Wynnlow TV Stand with Electric Fireplace image
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$593.92
$593.92 - $593.92
$593.92
$456.86
$456.86 - $456.86
$456.86

Wynnlow TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

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$593.92
$593.92 - $593.92
$593.92
$456.86
$456.86 - $456.86
$456.86
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Wynnlow Crossbuck Bed image
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$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68

Wynnlow Crossbuck Bed

Ashley Furniture

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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$286.88 - $619.13
$286.88 - $619.13
$286.88
$220.68 - $476.25
$220.68 - $476.25
$220.68
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Save up to 23% Save %
$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77

Wynnlow Bed

Ashley Furniture

This king upholstered poster bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-ch...

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$357.20 - $763.11
$357.20 - $763.11
$357.20
$274.77 - $587.01
$274.77 - $587.01
$274.77
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Wynnlow 63" TV Stand with Electric Fireplace image
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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Wynnlow 63" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

View full details
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
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Product image
Wynnlow 63" TV Stand image
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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Wynnlow 63" TV Stand

Ashley Furniture

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

View full details
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
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Product image
Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
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Product image
Wynnlow 4-Piece Entertainment Center image
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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60

Wynnlow 4-Piece Entertainment Center

Ashley Furniture

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$550.68 - $1,072.70
$550.68 - $1,072.70
$550.68
$423.60 - $825.15
$423.60 - $825.15
$423.60
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Product image
Woodanville Dining Drop Leaf Table image
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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25

Woodanville Dining Drop Leaf Table

Ashley Furniture

Turn your eat-in kitchen or dining space into a cottage-chic retreat with this round drop leaf table. Two-tone finish serves up a double helping of...

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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25
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Product image
Willowton TV Stand with Electric Fireplace image
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$553.94
$553.94 - $553.94
$553.94
$426.11
$426.11 - $426.11
$426.11

Willowton TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...

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$553.94
$553.94 - $553.94
$553.94
$426.11
$426.11 - $426.11
$426.11
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Product image
Willowton Bed image
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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75

Willowton Bed

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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$312.98 - $858.39
$312.98 - $858.39
$312.98
$240.75 - $660.30
$240.75 - $660.30
$240.75
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Product image
Willowton 64" TV Stand with Electric Fireplace image
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$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35

Willowton 64" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

View full details
$733.66 - $758.59
$733.66 - $758.59
$733.66
$564.35 - $583.53
$564.35 - $583.53
$564.35
Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.