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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$333.37
$333.37 - $333.37
$333.37
$256.44
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$256.44

Anarasia Chest of Drawers

Ashley Furniture

This chest of drawer's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel...

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$333.37
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$333.37
$256.44
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$256.44
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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51

Anarasia Dresser

Ashley Furniture

This dresser's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel? Right ...

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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51
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$167.82
$167.82 - $167.82
$167.82
$129.09
$129.09 - $129.09
$129.09

Anarasia Nightstand

Ashley Furniture

This nightstand's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel? Rig...

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$167.82
$167.82 - $167.82
$167.82
$129.09
$129.09 - $129.09
$129.09
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Bandile Table Lamp image Save 23% Save %
$65.72
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$65.72
$50.55
$50.55 - $50.55
$50.55

Bandile Table Lamp

Ashley Furniture

At home in urban industrial or modern farmhouse settings, this seeded glass lamp illuminates a cool vibe in any space. A bronze-tone finish gives ...

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$65.72
$65.72 - $65.72
$65.72
$50.55
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$50.55
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Product image
Bellaby 63" TV Stand image
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$379.86
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$379.86
$292.20
$292.20 - $292.20
$292.20

Bellaby 63" TV Stand

Ashley Furniture

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. C...

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$379.86
$379.86 - $379.86
$379.86
$292.20
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$292.20
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$597.58
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$597.58
$459.68
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$459.68

Bellaby Dresser

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser. A wispy white finish over replicated oak wood grain...

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$597.58
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$597.58
$459.68
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$459.68
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$261.95
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$261.95
$201.50
$201.50 - $201.50
$201.50

Bellaby Nightstand

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this nightstand. A wispy white finish over replicated oak wood gr...

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$261.95
$261.95 - $261.95
$261.95
$201.50
$201.50 - $201.50
$201.50
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Product image
Bernadate Floor Lamp image
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$155.42
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$155.42
$119.55
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$119.55

Bernadate Floor Lamp

Ashley Furniture

With its whitewash finish, this floor lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicnes...

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$155.42
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$155.42
$119.55
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$119.55
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Bernadate Table Lamp (Set of 2) image
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$176.87
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$176.87
$136.05
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$136.05

Bernadate Table Lamp (Set of 2)

Ashley Furniture

With its whitewash finish, this table lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicnes...

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$176.87
$176.87 - $176.87
$176.87
$136.05
$136.05 - $136.05
$136.05
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$236.99
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$236.99
$182.30
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$182.30

Bolanburg Dining Bench

Ashley Furniture

The beauty of this upholstered dining bench is something to savor. Serving up comfort and flair, this generously scaled bench entices with a cushi...

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$236.99
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$236.99
$182.30
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$182.30
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$145.15 - $236.99
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$145.15
$111.65 - $182.30
$111.65 - $182.30
$111.65

Bolanburg Dining Chair

Ashley Furniture

The beauty of this upholstered dining chair is something to savor. Designed to serve up comfort and flair, this rake-back dining chair entices wit...

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$145.15 - $236.99
$145.15 - $236.99
$145.15
$111.65 - $182.30
$111.65 - $182.30
$111.65
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$993.32
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$993.32
$764.09
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$764.09

Bolanburg Dining Server

Ashley Furniture

Need a stylish space to store dinnerware and all your dining room essentials? This server is a dream come true, with four adjustable shelves that ...

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$993.32
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$993.32
$764.09
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$764.09
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$732.52
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$732.52
$563.48
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$563.48

Bolanburg Display Cabinet

Ashley Furniture

Need a stylish space to showcase dinnerware, pictures, decorations and more? This tall three-shelf display cabinet is a dream come true. The textu...

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$732.52
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$732.52
$563.48
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$563.48
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$597.58
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$597.58
$459.68
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$459.68

Cadmori Dresser

Ashley Furniture

Transform your bedroom with this dresser. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Tailor...

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$597.58
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$597.58
$459.68
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$459.68
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$429.77
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$429.77
$330.59
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$330.59

Cadmori Nightstand

Ashley Furniture

Transform your bedroom with this nightstand. With its clean lines and replicated marble top, it exudes a minimal and sophisticated boho style. Bui...

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$429.77
$429.77 - $429.77
$429.77
$330.59
$330.59 - $330.59
$330.59
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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51

Cayboni Chest of Drawers

Ashley Furniture

Charmingly designed, this chest of drawers embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash pa...

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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51
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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51

Cayboni Dresser

Ashley Furniture

Charmingly designed, this dresser embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash paint, repl...

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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51
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$167.82
$167.82 - $167.82
$167.82
$129.09
$129.09 - $129.09
$129.09

Cayboni Nightstand

Ashley Furniture

Charmingly designed, the Cayboni nightstand embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash p...

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$167.82
$167.82 - $167.82
$167.82
$129.09
$129.09 - $129.09
$129.09
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Product image
Genoa Sofa Chaise image
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$1,210.76
$1,210.76 - $1,210.76
$1,210.76
$931.35
$931.35 - $931.35
$931.35

Genoa Sofa Chaise

Ashley Furniture

Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the...

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$1,210.76
$1,210.76 - $1,210.76
$1,210.76
$931.35
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$931.35
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$104.33
$104.33 - $104.33
$104.33
$80.25
$80.25 - $80.25
$80.25

Gesthaven Dining Chair

Ashley Furniture

Complement your home’s simply relaxed sensibility with this dining chair. A dark blue hue offers a chic contrast to the natural wood tone, for a c...

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$104.33
$104.33 - $104.33
$104.33
$80.25
$80.25 - $80.25
$80.25
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$73.71
$73.71 - $73.71
$73.71
$56.70
$56.70 - $56.70
$56.70

Hyanna Bedroom Mirror

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$73.71
$73.71 - $73.71
$73.71
$56.70
$56.70 - $56.70
$56.70
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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96

Hyanna Chest of Drawers

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm an...

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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96
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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96

Hyanna Dresser

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and invitin...

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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96
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$239.27
$239.27 - $239.27
$239.27
$184.05
$184.05 - $184.05
$184.05

Hyanna Nightstand

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and invi...

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$239.27
$239.27 - $239.27
$239.27
$184.05
$184.05 - $184.05
$184.05
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.