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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$383.28
$383.28 - $383.28
$383.28
$294.83
$294.83 - $294.83
$294.83

Belachime Dresser and Mirror

Ashley Furniture

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm charcoal hue over replicated oak grain ea...

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$383.28
$383.28 - $383.28
$383.28
$294.83
$294.83 - $294.83
$294.83
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Bellaby 4-Piece Entertainment Center with Electric Fireplace image Save up to 23% Save %
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...

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$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
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Bellaby 4-Piece Entertainment Center with Fireplace image Save 23% Save %
$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30

Bellaby 4-Piece Entertainment Center with Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

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$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30
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Bellaby 63" TV Stand image Save 23% Save %
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Bellaby 63" TV Stand

Ashley Furniture

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
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Bellaby 63" TV Stand with Electric Fireplace image
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$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53

Bellaby 63" TV Stand with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

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$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53
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Bellaby 63" TV Stand with Fireplace image
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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Bellaby 63" TV Stand with Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
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$289.17 - $551.10
$289.17 - $551.10
$289.17
$222.44 - $423.92
$222.44 - $423.92
$222.44

Bellaby Bed

Ashley Furniture

It’s gorgeous; it’s modern farmhouse; it’s your very own queen panel bed. The wispy, whitewash palette sweeps over the set without covering the gra...

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$289.17 - $551.10
$289.17 - $551.10
$289.17
$222.44 - $423.92
$222.44 - $423.92
$222.44
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$546.57 - $859.51
$546.57 - $859.51
$546.57
$420.44 - $661.16
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$420.44

Bellaby Bed with 2 Storage Drawers

Ashley Furniture

It’s gorgeous; it’s modern farmhouse; it’s this queen storage bed. Wispy, whitewash finish infuses so much character without covering the grain for...

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$546.57 - $859.51
$546.57 - $859.51
$546.57
$420.44 - $661.16
$420.44 - $661.16
$420.44
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$960.45 - $2,054.68
$960.45 - $2,054.68
$960.45
$738.81 - $1,580.52
$738.81 - $1,580.52
$738.81

Bellaby Bedroom Set

Ashley Furniture

Gorgeous and modern, this charming bed, dresser and mirror express your farmhouse style. Wispy white finish over replicated oak wood grain infuses ...

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$960.45 - $2,054.68
$960.45 - $2,054.68
$960.45
$738.81 - $1,580.52
$738.81 - $1,580.52
$738.81
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$430.90 - $671.29
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$430.90
$331.46 - $516.38
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$331.46

Bellaby Crossbuck Bed

Ashley Furniture

It’s gorgeous, it’s modern farmhouse, it’s a queen crossbuck panel bed. Wispy, whitewash finish infuses so much character without masking the grain...

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$430.90 - $671.29
$430.90 - $671.29
$430.90
$331.46 - $516.38
$331.46 - $516.38
$331.46
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$597.58
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$597.58
$459.68
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$459.68

Bellaby Dresser

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser. Wispy white finish over replicated oak wood grain br...

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$597.58
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$597.58
$459.68
$459.68 - $459.68
$459.68
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$671.29
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$671.29
$516.38
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$516.38

Bellaby Dresser and Mirror

Ashley Furniture

Your bedroom isn’t just a room. It’s a canvas. Express your farmhouse style with this dresser and mirror set. Wispy white finish over replicated oa...

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$671.29
$671.29 - $671.29
$671.29
$516.38
$516.38 - $516.38
$516.38
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Bellaby TV Stand with Electric Fireplace image
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$593.92
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$593.92
$456.86
$456.86 - $456.86
$456.86

Bellaby TV Stand with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

View full details
$593.92
$593.92 - $593.92
$593.92
$456.86
$456.86 - $456.86
$456.86
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$826.64 - $1,211.03
$826.64 - $1,211.03
$826.64
$635.88 - $931.56
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$635.88

Binterglen Bedroom Package

Ashley Furniture

Are you a lover of casual contemporary style? Then this bedroom package is perfect for you. The clean, white finish conveys an easy-breezy sensibil...

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$826.64 - $1,211.03
$826.64 - $1,211.03
$826.64
$635.88 - $931.56
$635.88 - $931.56
$635.88
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$926.43
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$926.43
$712.64
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$712.64

Blairhurst Chest of Drawers

Ashley Furniture

Discover something exceptional with this chest of drawers. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-ins...

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$926.43
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$926.43
$712.64
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$712.64
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$1,105.57
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$1,105.57
$850.44
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$850.44

Blairhurst Dresser

Ashley Furniture

Discover something exceptional with this dresser. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired col...

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$1,105.57
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$1,105.57
$850.44
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$850.44
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$810.76
$810.76 - $810.76
$810.76
$623.66
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$623.66

Bolanburg Counter Height Dining Table

Ashley Furniture

The beauty and practicality of this dining room counter height table are something to savor. A two-tone textural finish provides a double helping o...

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$810.76
$810.76 - $810.76
$810.76
$623.66
$623.66 - $623.66
$623.66
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Product image
Bolanburg Counter Height Dining Set image
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$1,178.14 - $1,838.14
$1,178.14 - $1,838.14
$1,178.14
$906.26 - $1,413.95
$906.26 - $1,413.95
$906.26

Bolanburg Counter Height Dining Set

Ashley Furniture

Enjoy beautiful cottage style with this counter height dining table set. With a rustic planked top, this table serves up casual with a vintage twis...

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$1,178.14 - $1,838.14
$1,178.14 - $1,838.14
$1,178.14
$906.26 - $1,413.95
$906.26 - $1,413.95
$906.26
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$993.32
$993.32 - $993.32
$993.32
$764.09
$764.09 - $764.09
$764.09

Bolanburg Dining Server

Ashley Furniture

Need a stylish space to store dinnerware and all your dining room essentials? This server is a dream come true with two adjustable shelves that off...

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$993.32
$993.32 - $993.32
$993.32
$764.09
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$764.09
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$681.49
$681.49 - $681.49
$681.49
$524.22
$524.22 - $524.22
$524.22

Bolanburg Dining Table

Ashley Furniture

The beauty of this dining table is something to savor. A two-tone textural finish gives this rectangular dining table with plank-effect top a doubl...

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$681.49
$681.49 - $681.49
$681.49
$524.22
$524.22 - $524.22
$524.22
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$402.48 - $603.33
$402.48 - $603.33
$402.48
$309.60 - $464.10
$309.60 - $464.10
$309.60

Bolanburg End Table Set

Ashley Furniture

Whether your style is farmhouse fresh, shabby chic or country cottage, you’ll find the Bolanburg 2-piece end table set dressed to impress. Its two-...

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$402.48 - $603.33
$402.48 - $603.33
$402.48
$309.60 - $464.10
$309.60 - $464.10
$309.60
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$1,103.31 - $1,304.16
$1,103.31 - $1,304.16
$1,103.31
$848.70 - $1,003.20
$848.70 - $1,003.20
$848.70

Bolanburg Occasional Table Set

Ashley Furniture

Store, serve and showcase your favorite things with this occasional table set. Its textured antique white finish creates a vintage two-tone look th...

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$1,103.31 - $1,304.16
$1,103.31 - $1,304.16
$1,103.31
$848.70 - $1,003.20
$848.70 - $1,003.20
$848.70
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$902.07 - $1,002.50
$902.07 - $1,002.50
$902.07
$693.90 - $771.15
$693.90 - $771.15
$693.90

Bolanburg Table Set

Ashley Furniture

Whether your style is farmhouse fresh, shabby chic or country cottage, you’ll find this occasional table set dressed to impress. Its two-tone, gent...

View full details
$902.07 - $1,002.50
$902.07 - $1,002.50
$902.07
$693.90 - $771.15
$693.90 - $771.15
$693.90
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$2,010.75 - $2,788.02
$2,010.75 - $2,788.02
$2,010.75
$1,546.73 - $2,144.63
$1,546.73 - $2,144.63
$1,546.73

Bovarian Living Room Set

Ashley Furniture

Whether your style is clean and contemporary or cozy modern farmhouse, this sectional and ottoman in a stone-tone neutral upholstery brings your vi...

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$2,010.75 - $2,788.02
$2,010.75 - $2,788.02
$2,010.75
$1,546.73 - $2,144.63
$1,546.73 - $2,144.63
$1,546.73
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.