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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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Correze Power Reclining Sectional with Chaise image Save 23% Save %
$3,930.81
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$3,930.81
$3,023.70
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$3,023.70

Correze Power Reclining Sectional with Chaise

Ashley Furniture

Truly putting high design into recline, this power reclining sectional with chaise proves that just because you’re a recliner doesn’t mean you have...

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$3,930.81
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$3,930.81
$3,023.70
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$3,023.70
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$765.41 - $1,338.05
$765.41 - $1,338.05
$765.41
$588.78 - $1,029.27
$588.78 - $1,029.27
$588.78

Culverbach Bedroom Set

Ashley Furniture

This bedroom package’s weathered driftwood finish evokes such an ethereal vibe—exactly what you need for a serene bedroom suite. Chunky moulding on...

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$765.41 - $1,338.05
$765.41 - $1,338.05
$765.41
$588.78 - $1,029.27
$588.78 - $1,029.27
$588.78
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$918.55 - $967.30
$918.55 - $967.30
$918.55
$706.58 - $744.08
$706.58 - $744.08
$706.58

Dagandale Accent Cabinet

Ashley Furniture

This accent cabinet is proof positive that style and storage can go hand in hand. Doors with glass fronts invite you to create a charmingly curated...

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$918.55 - $967.30
$918.55 - $967.30
$918.55
$706.58 - $744.08
$706.58 - $744.08
$706.58
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Dairville Floor Mirror image Save 23% Save %
$478.34
$478.34 - $478.34
$478.34
$367.95
$367.95 - $367.95
$367.95

Dairville Floor Mirror

Ashley Furniture

This floor mirror combines effortless beauty and design with carefree function. It brings both height and light to your space, with its naturally b...

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$478.34
$478.34 - $478.34
$478.34
$367.95
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$367.95
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$435.42 - $631.59
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$435.42
$334.94 - $485.84
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$334.94

Danziar Bed

Ashley Furniture

Sophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natura...

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$435.42 - $631.59
$435.42 - $631.59
$435.42
$334.94 - $485.84
$334.94 - $485.84
$334.94
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$85.05
$85.05 - $85.05
$85.05
$65.42
$65.42 - $65.42
$65.42

Danziar Bedroom Mirror

Ashley Furniture

Sophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural b...

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$85.05
$85.05 - $85.05
$85.05
$65.42
$65.42 - $65.42
$65.42
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$547.68
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$547.68
$421.29
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$421.29

Danziar Dresser

Ashley Furniture

Sophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...

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$547.68
$547.68 - $547.68
$547.68
$421.29
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$421.29
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$1,166.80 - $1,788.19
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$1,166.80
$897.54 - $1,375.53
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$897.54

Danziar Bedroom Set

Ashley Furniture

Sophisticated style for the savvy shopper. This bedroom package prioritizes affordable, on-trend design. Its subtle replicated texture recalls the ...

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$1,166.80 - $1,788.19
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$1,166.80
$897.54 - $1,375.53
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$897.54
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$632.72
$632.72 - $632.72
$632.72
$486.71
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$486.71

Danziar Dresser and Mirror

Ashley Furniture

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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$632.72
$632.72 - $632.72
$632.72
$486.71
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$486.71
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$523.87
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$523.87
$402.98
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$402.98

Danziar Wide Chest of Drawers

Ashley Furniture

Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...

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$523.87
$523.87 - $523.87
$523.87
$402.98
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$402.98
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$818.91 - $1,829.98
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$818.91
$629.93 - $1,407.68
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$629.93

Darcy Living Room Set

Ashley Furniture

Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary styl...

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$818.91 - $1,829.98
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$818.91
$629.93 - $1,407.68
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$629.93
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Drystan Bed image
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$360.58 - $597.60
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$360.58
$277.37 - $459.69
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$277.37

Drystan Bed

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...

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$360.58 - $597.60
$360.58 - $597.60
$360.58
$277.37 - $459.69
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$277.37
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Drystan Bed with 2 Storage Drawers image
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$548.83 - $943.44
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$548.83
$422.18 - $725.72
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$422.18

Drystan Bed with 2 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
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$422.18
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Drystan Bed with 4 Storage Drawers image
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$923.00 - $1,183.85
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$923.00
$710.00 - $910.65
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$710.00

Drystan Bed with 4 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$923.00 - $1,183.85
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$923.00
$710.00 - $910.65
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$710.00
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$73.71
$73.71 - $73.71
$73.71
$56.70
$56.70 - $56.70
$56.70

Drystan Bedroom Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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$73.71
$73.71 - $73.71
$73.71
$56.70
$56.70 - $56.70
$56.70
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$359.46
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$359.46
$276.51
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$276.51

Drystan Chest of Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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$359.46
$359.46 - $359.46
$359.46
$276.51
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$276.51
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$382.15
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$382.15
$293.96
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$293.96

Drystan Dresser

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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$382.15
$382.15 - $382.15
$382.15
$293.96
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$455.86
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$455.86
$350.66
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$350.66

Drystan Dresser and Mirror

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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$455.86
$455.86 - $455.86
$455.86
$350.66
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$350.66
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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51

Drystan Narrow Chest

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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$359.46
$359.46 - $359.46
$359.46
$276.51
$276.51 - $276.51
$276.51
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$407.08
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$407.08
$313.14
$313.14 - $313.14
$313.14

Drystan Youth Bed

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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$407.08
$407.08 - $407.08
$407.08
$313.14
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$313.14
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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Drystan Youth Bed with 2 Storage Drawers

Ashley Furniture

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
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Product image
Foyland 83" TV Stand with Electric Fireplace image
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$1,624.92
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$1,624.92
$1,249.94
$1,249.94 - $1,249.94
$1,249.94

Foyland 83" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finish...

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$1,624.92
$1,624.92 - $1,624.92
$1,624.92
$1,249.94
$1,249.94 - $1,249.94
$1,249.94
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Product image
Genoa Sofa Chaise image
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$1,210.76
$1,210.76 - $1,210.76
$1,210.76
$931.35
$931.35 - $931.35
$931.35

Genoa Sofa Chaise

Ashley Furniture

Catering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the-...

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$1,210.76
$1,210.76 - $1,210.76
$1,210.76
$931.35
$931.35 - $931.35
$931.35
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Product image
Gerridan Bed image
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$333.37 - $598.72
$333.37 - $598.72
$333.37
$256.44 - $460.55
$256.44 - $460.55
$256.44

Gerridan Bed

Ashley Furniture

Cool, clean and casually modern. This queen panel bed’s wispy whitewash finish sets the tone for your calming sanctuary. Framed elements and cross-...

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$333.37 - $598.72
$333.37 - $598.72
$333.37
$256.44 - $460.55
$256.44 - $460.55
$256.44
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.