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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$718.91
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$718.91
$553.01
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$553.01

Juararo Dresser and Mirror

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$718.91
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$718.91
$553.01
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$553.01
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$236.34 - $362.12
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$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80

Korestone Coffee Table

Ashley Furniture

This coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...

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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80
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$2,503.32 - $3,450.92
$2,503.32 - $3,450.92
$2,503.32
$1,925.63 - $2,654.55
$1,925.63 - $2,654.55
$1,925.63

Leesworth Living Room Set

Ashley Furniture

Focus on function. This seating package balances contemporary character and irresistible comfort. Its affordable, expertly matched leather and faux...

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$2,503.32 - $3,450.92
$2,503.32 - $3,450.92
$2,503.32
$1,925.63 - $2,654.55
$1,925.63 - $2,654.55
$1,925.63
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Leesworth Power Recliner image Save 23% Save %
$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93
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Leesworth Power Reclining Loveseat image
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$1,209.78
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$1,209.78
$930.60
$930.60 - $930.60
$930.60

Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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$1,209.78
$1,209.78 - $1,209.78
$1,209.78
$930.60
$930.60 - $930.60
$930.60
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Leesworth Power Reclining Sofa image
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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
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$995.03

Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
$995.03 - $995.03
$995.03
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Lindyn Chaise image
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$721.70
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$721.70
$555.15
$555.15 - $555.15
$555.15

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entices...

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$721.70
$721.70 - $721.70
$721.70
$555.15
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$555.15
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Lindyn Super Chaise image
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$1,792.44
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$1,378.80
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Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly so...

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$1,792.44
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$1,378.80
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$1,378.80
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Loyaska Coffee Table image
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$594.17
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$594.17
$457.05
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$457.05

Loyaska Coffee Table

Ashley Furniture

This coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural m...

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$594.17
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$594.17
$457.05
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$457.05
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Lucia Floor Mirror image
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$462.74
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$462.74
$355.95
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$355.95

Lucia Floor Mirror

Ashley Furniture

Exquisitely crafted for any glamour queen, this floor mirror is a splendid accent. Antique silver finish brings life to the ornate scroll design. S...

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$462.74
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$462.74
$355.95
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$355.95
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Lyncott Chest of Drawers image
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$693.97
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$693.97
$533.82
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$533.82

Lyncott Chest of Drawers

Ashley Furniture

This chest of drawers is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed w...

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$693.97
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$693.97
$533.82
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$533.82
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Product image
Lyncott Dresser image
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$693.97
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$693.97
$533.82
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$533.82

Lyncott Dresser

Ashley Furniture

This dresser is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed with exqui...

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$693.97
$693.97 - $693.97
$693.97
$533.82
$533.82 - $533.82
$533.82
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Lyncott Dresser and Mirror image
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$824.37
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$824.37
$634.13
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$634.13

Lyncott Dresser and Mirror

Ashley Furniture

This dresser with mirror is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designe...

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$824.37
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$824.37
$634.13
$634.13 - $634.13
$634.13
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Product image
Maggie Loveseat image
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$832.85
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$832.85
$640.65
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$640.65

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$832.85
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$832.85
$640.65
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$640.65
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Product image
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$1,075.33 - $2,817.66
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$1,075.33
$827.18 - $2,167.43
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$827.18

Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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$1,075.33 - $2,817.66
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$1,075.33
$827.18 - $2,167.43
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$827.18
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Product image
Maggie Oversized Chair image
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$745.49
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$573.45
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$573.45

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...

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$745.49
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$745.49
$573.45
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$573.45
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Product image
Maggie Sofa image
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$909.48
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$909.48
$699.60
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$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

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$909.48
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$909.48
$699.60
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$699.60
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Product image
Man Fort Recliner image
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$477.66
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$477.66
$367.43
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$367.43

Man Fort Recliner

Ashley Furniture

Roll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-ro...

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$477.66
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$477.66
$367.43
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$367.43
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$3,615.89 - $5,212.74
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$3,615.89
$2,781.45 - $4,009.80
$2,781.45 - $4,009.80
$2,781.45

Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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$3,615.89 - $5,212.74
$3,615.89 - $5,212.74
$3,615.89
$2,781.45 - $4,009.80
$2,781.45 - $4,009.80
$2,781.45
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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,659.16
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$1,659.16
$1,276.28
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$1,276.28
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$1,538.26
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$1,538.26
$1,183.28
$1,183.28 - $1,183.28
$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,538.26
$1,538.26 - $1,538.26
$1,538.26
$1,183.28
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$1,183.28
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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
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$1,009.35
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$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

View full details
$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45
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$2,850.42 - $2,971.32
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$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63

Next-Gen DuraPella Living Room Set

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

View full details
$2,850.42 - $2,971.32
$2,850.42 - $2,971.32
$2,850.42
$2,192.63 - $2,285.63
$2,192.63 - $2,285.63
$2,192.63
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.