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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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Consumer Choice

Shop the Consumer Choice collection at New Comfort Living (San Leandro, California) in San Leandro, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in San Leandro to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the San Leandro, CA area. Financing options available.

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$382.15
$382.15 - $382.15
$382.15
$293.96
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$293.96

Hyanna Chest of Drawers

Ashley Furniture

Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm and inviting golde...

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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96
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$382.15
$382.15 - $382.15
$382.15
$293.96
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$293.96

Hyanna Dresser

Ashley Furniture

Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic ...

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$382.15
$382.15 - $382.15
$382.15
$293.96
$293.96 - $293.96
$293.96
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$455.86
$455.86 - $455.86
$455.86
$350.66
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$350.66

Hyanna Dresser and Mirror

Ashley Furniture

Inspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm and inviting go...

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$455.86
$455.86 - $455.86
$455.86
$350.66
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$350.66
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$239.27
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$239.27
$184.05
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$184.05

Hyanna Nightstand

Ashley Furniture

Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and inviting golden rust...

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$239.27
$239.27 - $239.27
$239.27
$184.05
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$184.05
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$429.77
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$429.77
$330.59
$330.59 - $330.59
$330.59

Juararo Chest of Drawers

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...

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$429.77
$429.77 - $429.77
$429.77
$330.59
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$330.59
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$621.39
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$621.39
$477.99
$477.99 - $477.99
$477.99

Juararo Dresser

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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$621.39
$621.39 - $621.39
$621.39
$477.99
$477.99 - $477.99
$477.99
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$718.91
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$718.91
$553.01
$553.01 - $553.01
$553.01

Juararo Dresser and Mirror

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$718.91
$718.91 - $718.91
$718.91
$553.01
$553.01 - $553.01
$553.01
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$261.95
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$261.95
$201.50
$201.50 - $201.50
$201.50

Juararo Nightstand

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage finish that is re...

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$261.95
$261.95 - $261.95
$261.95
$201.50
$201.50 - $201.50
$201.50
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$236.34 - $362.12
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$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80

Korestone Coffee Table

Ashley Furniture

This coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...

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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80
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$172.97 - $368.94
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$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05

Korestone End Table

Ashley Furniture

This end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sle...

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$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05
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$3,615.89 - $5,212.74
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$3,615.89
$2,781.45 - $4,009.80
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$2,781.45

Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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$3,615.89 - $5,212.74
$3,615.89 - $5,212.74
$3,615.89
$2,781.45 - $4,009.80
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$2,781.45
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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
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$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,659.16
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$1,659.16
$1,276.28
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$1,276.28
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$1,538.26
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$1,538.26
$1,183.28
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$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,538.26
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$1,538.26
$1,183.28
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$1,183.28
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$1,312.16
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$1,312.16
$1,009.35
$1,009.35 - $1,009.35
$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,312.16
$1,312.16 - $1,312.16
$1,312.16
$1,009.35
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$1,009.35
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$2,360.09 - $3,097.97
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$2,360.09
$1,815.45 - $2,383.05
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$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

View full details
$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45
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Product image
Wynnlow 63" TV Stand image
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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Wynnlow 63" TV Stand

Ashley Furniture

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
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Product image
Tyler Creek Dining Chair image
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$145.15 - $236.99
$145.15 - $236.99
$145.15
$111.65 - $182.30
$111.65 - $182.30
$111.65

Tyler Creek Dining Chair

Ashley Furniture

Invite your family into the heart of your home with this upholstered dining room chair. Its slat back and tapered legs, in a beautifully textured b...

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$145.15 - $236.99
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$145.15
$111.65 - $182.30
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$111.65
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$818.71
$818.71 - $818.71
$818.71
$629.78
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$629.78

Tulen Reclining Sofa

Ashley Furniture

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

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$818.71
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$818.71
$629.78
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$629.78
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$501.06
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$501.06
$385.43
$385.43 - $385.43
$385.43

Tulen Recliner

Ashley Furniture

This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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$501.06
$501.06 - $501.06
$501.06
$385.43
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$385.43
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$724.23
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$724.23
$557.10
$557.10 - $557.10
$557.10

Ryandale Bookcase

Ashley Furniture

Classic in design with a dash of textural appeal, this bookcase provides endless possibilities for displaying your decor. Five shelves offer the pe...

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$724.23
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$724.23
$557.10
$557.10 - $557.10
$557.10
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$866.68
$866.68 - $866.68
$866.68
$666.68
$666.68 - $666.68
$666.68

Next-Gen DuraPella Power Recliner

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

View full details
$866.68
$866.68 - $866.68
$866.68
$666.68
$666.68 - $666.68
$666.68
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$1,745.16
$1,745.16 - $1,745.16
$1,745.16
$1,342.43
$1,342.43 - $1,342.43
$1,342.43

Next-Gen DuraPella Power Recliner

Ashley Furniture

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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$1,745.16
$1,745.16 - $1,745.16
$1,745.16
$1,342.43
$1,342.43 - $1,342.43
$1,342.43
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$834.51
$834.51 - $834.51
$834.51
$641.93
$641.93 - $641.93
$641.93

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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$834.51
$834.51 - $834.51
$834.51
$641.93
$641.93 - $641.93
$641.93
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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03

Baystorm Storage Bed

Ashley Furniture

Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

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$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at New Comfort Living (San Leandro, California) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.