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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
$1,276.28 - $1,276.28
$1,276.28
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Product image
Next-Gen DuraPella Power Reclining Sofa image Save 23% Save %
$2,271.46
$2,271.46 - $2,271.46
$2,271.46
$1,747.28
$1,747.28 - $1,747.28
$1,747.28

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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$2,271.46
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$2,271.46
$1,747.28
$1,747.28 - $1,747.28
$1,747.28
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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43

Schooner Rocks Power Recliner

Ashley Furniture

Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, an...

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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43
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Product image
Snowfield Power Lift Recliner image Save 23% Save %
$765.28
$765.28 - $765.28
$765.28
$588.68
$588.68 - $588.68
$588.68

Snowfield Power Lift Recliner

Ashley Furniture

Unparalleled relaxation, at an affordable price. This power lift recliner prioritizes your living room lounging must-haves. Its one-touch control m...

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$765.28
$765.28 - $765.28
$765.28
$588.68
$588.68 - $588.68
$588.68
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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43

Starganza Power Lift Recliner

Ashley Furniture

Blending beautiful style and comfort, this power lift recliner does all the work for you. The gentle lift-and-tilt feature eases you to your feet f...

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$719.46
$719.46 - $719.46
$719.46
$553.43
$553.43 - $553.43
$553.43
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$1,991.44 - $3,244.22
$1,991.44 - $3,244.22
$1,991.44
$1,531.88 - $2,495.55
$1,531.88 - $2,495.55
$1,531.88

Stoneland Living Room Set

Ashley Furniture

For those that love the cool look of leather but long for the warm feel of fabric, this reclining sofa, reclining loveseat and rocker recliner deli...

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$1,991.44 - $3,244.22
$1,991.44 - $3,244.22
$1,991.44
$1,531.88 - $2,495.55
$1,531.88 - $2,495.55
$1,531.88
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Product image
Stoneland Power Recliner image
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$808.18
$808.18 - $808.18
$808.18
$621.68
$621.68 - $621.68
$621.68

Stoneland Power Recliner

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power rocker recliner delivers both with ease. Its high-perf...

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$808.18
$808.18 - $808.18
$808.18
$621.68
$621.68 - $621.68
$621.68
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Product image
Stoneland Power Reclining Loveseat with Console image
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$1,200.03
$1,200.03 - $1,200.03
$1,200.03
$923.10
$923.10 - $923.10
$923.10

Stoneland Power Reclining Loveseat with Console

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining loveseat delivers both with ease. Its high-p...

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$1,200.03
$1,200.03 - $1,200.03
$1,200.03
$923.10
$923.10 - $923.10
$923.10
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Product image
Stoneland Power Reclining Sofa image
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$1,236.01
$1,236.01 - $1,236.01
$1,236.01
$950.78
$950.78 - $950.78
$950.78

Stoneland Power Reclining Sofa

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this power reclining sofa delivers both with ease. Its high-perfo...

View full details
$1,236.01
$1,236.01 - $1,236.01
$1,236.01
$950.78
$950.78 - $950.78
$950.78
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Product image
Stoneland Recliner image
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$698.98
$698.98 - $698.98
$698.98
$537.68
$537.68 - $537.68
$537.68

Stoneland Recliner

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this rocker recliner delivers both with ease. Its high-performanc...

View full details
$698.98
$698.98 - $698.98
$698.98
$537.68
$537.68 - $537.68
$537.68
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Product image
Stoneland Reclining Loveseat with Console image
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$977.73
$977.73 - $977.73
$977.73
$752.10
$752.10 - $752.10
$752.10

Stoneland Reclining Loveseat with Console

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this reclining loveseat with console delivers both with ease. Its...

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$977.73
$977.73 - $977.73
$977.73
$752.10
$752.10 - $752.10
$752.10
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Product image
Stoneland Reclining Sofa image
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$1,013.71
$1,013.71 - $1,013.71
$1,013.71
$779.78
$779.78 - $779.78
$779.78

Stoneland Reclining Sofa

Ashley Furniture
3D Available

For those who love the cool look of leather but long for the warm feel of fabric, this reclining sofa delivers both with ease. Its high-performance...

View full details
$1,013.71
$1,013.71 - $1,013.71
$1,013.71
$779.78
$779.78 - $779.78
$779.78
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Product image
Tambo 2-Piece Reclining Sectional image
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$1,991.46
$1,991.46 - $1,991.46
$1,991.46
$1,531.89
$1,531.89 - $1,531.89
$1,531.89

Tambo 2-Piece Reclining Sectional

Ashley Furniture

With plush cushions and wraparound pillow top arms, this sectional takes comfort to a whole new level. Faux vintage leather requires minimal care, ...

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$1,991.46
$1,991.46 - $1,991.46
$1,991.46
$1,531.89
$1,531.89 - $1,531.89
$1,531.89
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$2,602.69
$2,602.69 - $2,602.69
$2,602.69
$2,002.07
$2,002.07 - $2,002.07
$2,002.07

Tambo Living Room Set

Ashley Furniture

With plush cushions and wraparound pillow top arms, this 2-piece sectional and recliner set takes comfort to a whole new level. Its faux vintage le...

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$2,602.69
$2,602.69 - $2,602.69
$2,602.69
$2,002.07
$2,002.07 - $2,002.07
$2,002.07
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Product image
Tambo Recliner image
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$611.23
$611.23 - $611.23
$611.23
$470.18
$470.18 - $470.18
$470.18

Tambo Recliner

Ashley Furniture
3D Available

With plush cushions and angled pillow top arms, this rocker recliner takes comfort to a whole new level. Faux vintage leather requires minimal care...

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$611.23
$611.23 - $611.23
$611.23
$470.18
$470.18 - $470.18
$470.18
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$1,585.94
$1,585.94 - $1,585.94
$1,585.94
$1,219.95
$1,219.95 - $1,219.95
$1,219.95

Top Tier Reclining Sectional Sofa with Chaise

Ashley Furniture

Experience unparalleled comfort with this reclining sectional sofa with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing...

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$1,585.94
$1,585.94 - $1,585.94
$1,585.94
$1,219.95
$1,219.95 - $1,219.95
$1,219.95
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Save up to 23% Save %
$1,955.37 - $3,003.30
$1,955.37 - $3,003.30
$1,955.37
$1,504.13 - $2,310.23
$1,504.13 - $2,310.23
$1,504.13

Top Tier Reclining Sectional with Chaise

Ashley Furniture
3D Available

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

View full details
$1,955.37 - $3,003.30
$1,955.37 - $3,003.30
$1,955.37
$1,504.13 - $2,310.23
$1,504.13 - $2,310.23
$1,504.13
Save up to 23% Save %
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$1,785.81
$1,785.81 - $1,785.81
$1,785.81
$1,373.70
$1,373.70 - $1,373.70
$1,373.70

Top Tier Sectional Chofa

Ashley Furniture

Experience unparalleled comfort with this sectional chofa. It’s a stylish and invitingly soft look—made all the more appealing by cozy corduroy cus...

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$1,785.81
$1,785.81 - $1,785.81
$1,785.81
$1,373.70
$1,373.70 - $1,373.70
$1,373.70
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$1,577.07 - $2,078.12
$1,577.07 - $2,078.12
$1,577.07
$1,213.13 - $1,598.55
$1,213.13 - $1,598.55
$1,213.13

Tulen Living Room Set

Ashley Furniture

This reclining sofa, loveseat and recliner set puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with sof...

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$1,577.07 - $2,078.12
$1,577.07 - $2,078.12
$1,577.07
$1,213.13 - $1,598.55
$1,213.13 - $1,598.55
$1,213.13
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$501.06
$501.06 - $501.06
$501.06
$385.43
$385.43 - $385.43
$385.43

Tulen Recliner

Ashley Furniture
3D Available

This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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$501.06
$501.06 - $501.06
$501.06
$385.43
$385.43 - $385.43
$385.43
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$758.36
$758.36 - $758.36
$758.36
$583.35
$583.35 - $583.35
$583.35

Tulen Reclining Loveseat

Ashley Furniture
3D Available

This reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...

View full details
$758.36
$758.36 - $758.36
$758.36
$583.35
$583.35 - $583.35
$583.35
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Save 23% Save %
$818.71
$818.71 - $818.71
$818.71
$629.78
$629.78 - $629.78
$629.78

Tulen Reclining Sofa

Ashley Furniture
3D Available

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

View full details
$818.71
$818.71 - $818.71
$818.71
$629.78
$629.78 - $629.78
$629.78
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does New Comfort Living (San Leandro, California) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.