Skip to content
Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
Read More Reviews At:
Google

Consumer Choice

Filters

Filter

Refine

view all

Type

Brand

AR Availability

Bed Size

Color

Top Products

clear

Group

Material

Price

Product Video

Shipping

Style

Sub Brand

Dining Table Height

Product Theme

Bed Style

Shade

Shape

Table Shape

Number of Doors

Number of Drawers

Number of Shelves

Seat Count

clear
$
$
Product image
10 Inch Pocketed Hybrid Mattress image Save up to 23% Save %
$347.20 - $396.94
$347.20 - $396.94
$347.20
$267.08 - $305.34
$267.08 - $305.34
$267.08

10 Inch Pocketed Hybrid Mattress

Ashley Furniture

Enjoy endless possibilities for restful sleep with this hybrid innerspring mattress. You get the best of both worlds: the pressure relief of coolin...

View full details
$347.20 - $396.94
$347.20 - $396.94
$347.20
$267.08 - $305.34
$267.08 - $305.34
$267.08
Save up to 23% Save %
Product image
12 Inch Chime Elite 2.0 Mattress image Save up to 23% Save %
$564.86 - $1,056.12
$564.86 - $1,056.12
$564.86
$434.51 - $812.40
$434.51 - $812.40
$434.51

12 Inch Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away. This plush California king mattress is crafted for modern comfort and convenience, with layers ...

View full details
$564.86 - $1,056.12
$564.86 - $1,056.12
$564.86
$434.51 - $812.40
$434.51 - $812.40
$434.51
Save up to 23% Save %
Product image
12 Inch Pocketed Hybrid Mattress image Save 23% Save %
$440.49
$440.49 - $440.49
$440.49
$338.84
$338.84 - $338.84
$338.84

12 Inch Pocketed Hybrid Full Mattress

Ashley Furniture

Enjoy endless possibilities for restful sleep with this hybrid innerspring mattress. You get the best of both worlds: the pressure relief of coolin...

View full details
$440.49
$440.49 - $440.49
$440.49
$338.84
$338.84 - $338.84
$338.84
Save 23% Save %
Product image
14 Inch Chime Elite 2.0 Mattress image Save 23% Save %
$1,216.76
$1,216.76 - $1,216.76
$1,216.76
$935.97
$935.97 - $935.97
$935.97

14 Inch California King Chime Elite 2.0 Mattress

Ashley Furniture

Stretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with l...

View full details
$1,216.76
$1,216.76 - $1,216.76
$1,216.76
$935.97
$935.97 - $935.97
$935.97
Save 23% Save %
Product image
8 Inch Bonnell Hybrid Mattress image
Save up to 23% Save %
$258.06 - $465.35
$258.06 - $465.35
$258.06
$198.51 - $357.96
$198.51 - $357.96
$198.51

8 Inch Bonnell Hybrid Mattress

Ashley Furniture

Experience more restful sleep with this innerspring mattress. Feel the support of its high-density quilt foam and pad as this truly traditional coi...

View full details
$258.06 - $465.35
$258.06 - $465.35
$258.06
$198.51 - $357.96
$198.51 - $357.96
$198.51
Save up to 23% Save %
Product image
Baldridge 75" Bookcase image
Save 23% Save %
$523.87
$523.87 - $523.87
$523.87
$402.98
$402.98 - $402.98
$402.98

Baldridge 75" Bookcase

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pro...

View full details
$523.87
$523.87 - $523.87
$523.87
$402.98
$402.98 - $402.98
$402.98
Save 23% Save %
Product image
Baldridge Home Office Desk image
Save 23% Save %
$419.56
$419.56 - $419.56
$419.56
$322.74
$322.74 - $322.74
$322.74

Baldridge Home Office Desk

Ashley Furniture

Leaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style. ...

View full details
$419.56
$419.56 - $419.56
$419.56
$322.74
$322.74 - $322.74
$322.74
Save 23% Save %
Product image
Baystorm Bed image
Save up to 23% Save %
$427.48 - $595.32
$427.48 - $595.32
$427.48
$328.83 - $457.94
$328.83 - $457.94
$328.83

Baystorm Bed

Ashley Furniture
3D Available

Rest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

View full details
$427.48 - $595.32
$427.48 - $595.32
$427.48
$328.83 - $457.94
$328.83 - $457.94
$328.83
Save up to 23% Save %
Save up to 23% Save %
$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03

Baystorm Storage Bed

Ashley Furniture
3D Available

Rest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...

View full details
$603.24 - $1,201.94
$603.24 - $1,201.94
$603.24
$464.03 - $924.57
$464.03 - $924.57
$464.03
Save up to 23% Save %
Product image
Bellaby 4-Piece Entertainment Center with Electric Fireplace image
Save up to 23% Save %
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...

View full details
$929.41 - $1,451.42
$929.41 - $1,451.42
$929.41
$714.93 - $1,116.48
$714.93 - $1,116.48
$714.93
Save up to 23% Save %
Product image
Bellaby 4-Piece Entertainment Center with Fireplace image
Save 23% Save %
$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30

Bellaby 4-Piece Entertainment Center with Fireplace

Ashley Furniture

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

View full details
$1,426.49
$1,426.49 - $1,426.49
$1,426.49
$1,097.30
$1,097.30 - $1,097.30
$1,097.30
Save 23% Save %
Product image
Bellaby 63" TV Stand image
Save 23% Save %
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20

Bellaby 63" TV Stand

Ashley Furniture

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

View full details
$379.86
$379.86 - $379.86
$379.86
$292.20
$292.20 - $292.20
$292.20
Save 23% Save %
Product image
Bellaby 63" TV Stand with Electric Fireplace image
Save 23% Save %
$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53

Bellaby 63" TV Stand with Electric Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$758.59
$758.59 - $758.59
$758.59
$583.53
$583.53 - $583.53
$583.53
Save 23% Save %
Product image
Bellaby 63" TV Stand with Fireplace image
Save 23% Save %
$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35

Bellaby 63" TV Stand with Fireplace

Ashley Furniture

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$733.66
$733.66 - $733.66
$733.66
$564.35
$564.35 - $564.35
$564.35
Save 23% Save %
Product image
Bellaby TV Stand with Electric Fireplace image
Save 23% Save %
$593.92
$593.92 - $593.92
$593.92
$456.86
$456.86 - $456.86
$456.86

Bellaby TV Stand with Electric Fireplace

Ashley Furniture

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

View full details
$593.92
$593.92 - $593.92
$593.92
$456.86
$456.86 - $456.86
$456.86
Save 23% Save %
Product image
Derekson Bed image
Save up to 23% Save %
$289.15 - $477.39
$289.15 - $477.39
$289.15
$222.42 - $367.22
$222.42 - $367.22
$222.42

Derekson Bed

Ashley Furniture
3D Available

Modern yet hefty. This panel bed makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we love today. Muted ...

View full details
$289.15 - $477.39
$289.15 - $477.39
$289.15
$222.42 - $367.22
$222.42 - $367.22
$222.42
Save up to 23% Save %
Product image
Derekson Bed with 2 Storage Drawers image
Save up to 23% Save %
$579.42 - $947.93
$579.42 - $947.93
$579.42
$445.71 - $729.18
$445.71 - $729.18
$445.71

Derekson Bed with 2 Storage Drawers

Ashley Furniture
3D Available

When you want a bedroom that makes a bold statement, this king bed with storage is for you. Rustic butcher block finish is tastefully roughhewn, wi...

View full details
$579.42 - $947.93
$579.42 - $947.93
$579.42
$445.71 - $729.18
$445.71 - $729.18
$445.71
Save up to 23% Save %
Product image
Derekson Bed with 4 Storage Drawers image
Save up to 23% Save %
$815.30 - $924.13
$815.30 - $924.13
$815.30
$627.15 - $710.87
$627.15 - $710.87
$627.15

Derekson Bed with 4 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we ...

View full details
$815.30 - $924.13
$815.30 - $924.13
$815.30
$627.15 - $710.87
$627.15 - $710.87
$627.15
Save up to 23% Save %
Product image
Derekson Bed with 6 Storage Drawers image
Save up to 23% Save %
$952.50 - $1,061.33
$952.50 - $1,061.33
$952.50
$732.69 - $816.41
$732.69 - $816.41
$732.69

Derekson Bed with 6 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we ...

View full details
$952.50 - $1,061.33
$952.50 - $1,061.33
$952.50
$732.69 - $816.41
$732.69 - $816.41
$732.69
Save up to 23% Save %
Product image
Derekson Panel Headboard image
Save up to 23% Save %
$189.37 - $235.86
$189.37 - $235.86
$189.37
$145.67 - $181.43
$145.67 - $181.43
$145.67

Derekson Panel Headboard

Ashley Furniture

When you want a bedroom that makes a bold statement, this headboard is for you. Rustic butcher block finish is tastefully roughhewn, with appealing...

View full details
$189.37 - $235.86
$189.37 - $235.86
$189.37
$145.67 - $181.43
$145.67 - $181.43
$145.67
Save up to 23% Save %
Product image
Derekson Youth Panel Headboard image
Save up to 23% Save %
$141.75 - $189.37
$141.75 - $189.37
$141.75
$109.04 - $145.67
$109.04 - $145.67
$109.04

Derekson Youth Panel Headboard

Ashley Furniture

When you want a bedroom that makes a bold statement, Derekson is for you. Rustic butcher block finish is tastefully roughhewn, with appealing color...

View full details
$141.75 - $189.37
$141.75 - $189.37
$141.75
$109.04 - $145.67
$109.04 - $145.67
$109.04
Save up to 23% Save %
Product image
Drystan Bed image
Save up to 23% Save %
$360.58 - $597.60
$360.58 - $597.60
$360.58
$277.37 - $459.69
$277.37 - $459.69
$277.37

Drystan Bed

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...

View full details
$360.58 - $597.60
$360.58 - $597.60
$360.58
$277.37 - $459.69
$277.37 - $459.69
$277.37
Save up to 23% Save %
Product image
Drystan Bed with 2 Storage Drawers image
Save up to 23% Save %
$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18

Drystan Bed with 2 Storage Drawers

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

View full details
$548.83 - $943.44
$548.83 - $943.44
$548.83
$422.18 - $725.72
$422.18 - $725.72
$422.18
Save up to 23% Save %
Product image
Drystan Bed with 4 Storage Drawers image
Save up to 23% Save %
$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00

Drystan Bed with 4 Storage Drawers

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

View full details
$923.00 - $1,183.85
$923.00 - $1,183.85
$923.00
$710.00 - $910.65
$710.00 - $910.65
$710.00
Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does New Comfort Living (San Leandro, California) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.