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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
$373.32 - $467.52
$373.32

Hyanna Panel Storage Bed

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$485.32 - $607.78
$485.32 - $607.78
$485.32
$373.32 - $467.52
$373.32 - $467.52
$373.32
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Product image Save up to 23% Save %
$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$720.04 - $830.02
$720.04 - $830.02
$720.04
$553.88 - $638.48
$553.88 - $638.48
$553.88
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Product image
Product image Save up to 23% Save %
$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Ashley Furniture

Master Bedroom Inspired by natural beauty, refined to perfection. This queen panel storage bed brings cozy outdoor vibes to your bedroom with its ...

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$857.25 - $967.23
$857.25 - $967.23
$857.25
$659.42 - $744.02
$659.42 - $744.02
$659.42
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Jacek Table Lamp (Set of 2) image Save 23% Save %
$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55

Jacek Table Lamp (Set of 2)

Ashley Furniture

Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a...

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$155.42
$155.42 - $155.42
$155.42
$119.55
$119.55 - $119.55
$119.55
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$610.04
$610.04 - $610.04
$610.04
$469.26
$469.26 - $469.26
$469.26

Jeshina Dining Table

Ashley Furniture

This dining table reflects your highly contemporary point of view. Its faux marble tabletop and base are a feast for the senses—white contrasts ag...

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$610.04
$610.04 - $610.04
$610.04
$469.26
$469.26 - $469.26
$469.26
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Kimonte Dining Table image
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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25

Kimonte Dining Table

Ashley Furniture

This dining table might be big on style, but its petite scale is ideally suited for small spaces. With a dark brown finish and a minimalist design...

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$157.63
$157.63 - $157.63
$157.63
$121.25
$121.25 - $121.25
$121.25
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$5,610.64
$5,610.64 - $5,610.64
$5,610.64
$4,315.88
$4,315.88 - $4,315.88
$4,315.88

Knightington Living Room Set

Ashley Furniture

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming wit...

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$5,610.64
$5,610.64 - $5,610.64
$5,610.64
$4,315.88
$4,315.88 - $4,315.88
$4,315.88
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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80

Korestone Coffee Table

Ashley Furniture

Master the art of casual contemporary design with this coffee table. Its softly rounded wood frame top pairs perfectly with an eye-catching double...

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$236.34 - $362.12
$236.34 - $362.12
$236.34
$181.80 - $278.55
$181.80 - $278.55
$181.80
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Save up to 23% Save %
$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05

Korestone End Table

Ashley Furniture

This end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sl...

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$172.97 - $368.94
$172.97 - $368.94
$172.97
$133.05 - $283.80
$133.05 - $283.80
$133.05
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Leesworth Power Recliner image
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$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched...

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$947.61
$947.61 - $947.61
$947.61
$728.93
$728.93 - $728.93
$728.93
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Leesworth Power Reclining Loveseat image
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$1,209.78
$1,209.78 - $1,209.78
$1,209.78
$930.60
$930.60 - $930.60
$930.60

Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly matc...

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$1,209.78
$1,209.78 - $1,209.78
$1,209.78
$930.60
$930.60 - $930.60
$930.60
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Product image
Leesworth Power Reclining Sofa image
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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
$995.03 - $995.03
$995.03

Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$1,293.54
$1,293.54 - $1,293.54
$1,293.54
$995.03
$995.03 - $995.03
$995.03
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Product image
Lindyn Chaise image
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$721.70
$721.70 - $721.70
$721.70
$555.15
$555.15 - $555.15
$555.15

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...

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$721.70
$721.70 - $721.70
$721.70
$555.15
$555.15 - $555.15
$555.15
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Product image
Lindyn Super Chaise image
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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...

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$1,792.44
$1,792.44 - $1,792.44
$1,792.44
$1,378.80
$1,378.80 - $1,378.80
$1,378.80
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Product image
Maggie Loveseat image
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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to you...

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$832.85
$832.85 - $832.85
$832.85
$640.65
$640.65 - $640.65
$640.65
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Product image
Maggie Ottoman image
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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$329.85
$329.85 - $329.85
$329.85
$253.73
$253.73 - $253.73
$253.73
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Product image
Maggie Oversized Chair image
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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element...

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$745.49
$745.49 - $745.49
$745.49
$573.45
$573.45 - $573.45
$573.45
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Product image
Maggie Sofa image
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$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your li...

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$909.48
$909.48 - $909.48
$909.48
$699.60
$699.60 - $699.60
$699.60
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Product image
Man Fort Recliner image
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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43

Man Fort Recliner

Ashley Furniture

Roll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-r...

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$477.66
$477.66 - $477.66
$477.66
$367.43
$367.43 - $367.43
$367.43
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Product image
Maysville Counter Height Dining Table and Bar Stools (Set of 5) image
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$655.42
$655.42 - $655.42
$655.42
$504.17
$504.17 - $504.17
$504.17

Maysville Counter Height Dining Table and Bar Stools (Set of 5)

Ashley Furniture

The square shape of this counter height table offers comfortable dining without taking up too much space. Faux marble tabletop has a polished look...

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$655.42
$655.42 - $655.42
$655.42
$504.17
$504.17 - $504.17
$504.17
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Product image
McGann Recliner image
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$520.56
$520.56 - $520.56
$520.56
$400.43
$400.43 - $400.43
$400.43

McGann Recliner

Ashley Furniture

Rock the cool look of leather and the warm feel of fabric with this rocker recliner. Sporting sumptuously thick cushioning, fashion-forward jumbo ...

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$520.56
$520.56 - $520.56
$520.56
$400.43
$400.43 - $400.43
$400.43
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Save 23% Save %
$2,623.24
$2,623.24 - $2,623.24
$2,623.24
$2,017.88
$2,017.88 - $2,017.88
$2,017.88

Modmax II 5-Piece Reclining Sectional with Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$2,623.24
$2,623.24 - $2,623.24
$2,623.24
$2,017.88
$2,017.88 - $2,017.88
$2,017.88
Save 23% Save %
Save 23% Save %
$4,125.42
$4,125.42 - $4,125.42
$4,125.42
$3,173.40
$3,173.40 - $3,173.40
$3,173.40

Modmax II Power Reclining Sectional with Chaise and Audio System

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$4,125.42
$4,125.42 - $4,125.42
$4,125.42
$3,173.40
$3,173.40 - $3,173.40
$3,173.40
Save 23% Save %
Save 23% Save %
$1,401.86
$1,401.86 - $1,401.86
$1,401.86
$1,078.35
$1,078.35 - $1,078.35
$1,078.35

Modmax II Reclining Loveseat

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

View full details
$1,401.86
$1,401.86 - $1,401.86
$1,401.86
$1,078.35
$1,078.35 - $1,078.35
$1,078.35
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does New Comfort Living (San Leandro, California) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.