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Ordered a special chair from them on Friday, and it was delivered Wednesday as promised within the scheduled time frame.
Very nice people and great customer service!
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$1,401.86
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$1,078.35
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Modmax II Reclining Loveseat

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$1,401.86
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$1,078.35
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$2,281.88
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$2,281.88

Modmax II Reclining Sectional with Audio Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$2,966.44
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$2,281.88
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$2,281.88
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$2,451.64 - $3,811.57
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$1,885.88 - $2,931.98
$1,885.88 - $2,931.98
$1,885.88

Modmax II Reclining Sectional with Chaise and Audio Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$2,451.64 - $3,811.57
$2,451.64 - $3,811.57
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$2,280.04
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$1,753.88
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$1,753.88

Modmax II Reclining Sectional with Chaise and Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$2,280.04
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$1,753.88
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$2,875.67
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$2,212.05
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$2,212.05

Modmax II Reclining Sectional with Double Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$2,875.67
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$2,212.05
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$3,252.90
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$2,502.23
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$2,502.23

Modmax II Reclining Sectional with Double Chaise and Audio Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$3,252.90
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$2,502.23
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$2,909.70
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$2,909.70
$2,238.23
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$2,238.23

Modmax II Reclining Sectional with Double Chaise and Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

View full details
$2,909.70
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$2,909.70
$2,238.23
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$2,238.23
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$1,966.19
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$1,966.19
$1,512.45
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$1,512.45

Modmax II Reclining Sofa Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, you’re all about low-maintenance lounging. With the performance fabric on th...

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$1,966.19
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$1,512.45
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$1,512.45
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$834.51
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$834.51
$641.93
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$641.93

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives ...

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$834.51
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$834.51
$641.93
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$641.93
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$2,360.09 - $3,097.97
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$2,360.09
$1,815.45 - $2,383.05
$1,815.45 - $2,383.05
$1,815.45

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$2,360.09 - $3,097.97
$2,360.09 - $3,097.97
$2,360.09
$1,815.45 - $2,383.05
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$1,815.45
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$1,312.16
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$1,009.35
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$1,009.35

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,312.16
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$1,009.35
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$1,538.26
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$1,183.28
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$1,183.28

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,538.26
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$1,183.28
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$1,659.16
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$1,276.28
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$1,276.28

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,659.16
$1,659.16 - $1,659.16
$1,659.16
$1,276.28
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$1,276.28
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$719.46
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$719.46
$553.43
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$553.43

Schooner Rocks Power Recliner

Ashley Furniture

Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, a...

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$719.46
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$719.46
$553.43
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$553.43
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$1,585.94
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$1,219.95
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$1,219.95

Top Tier Reclining Sectional Sofa with Chaise

Ashley Furniture

Experience unparalleled comfort with this reclining sectional sofa with chaise. It’s a stylish and invitingly soft look—made all the more appealin...

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$1,585.94
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$1,585.94
$1,219.95
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$1,219.95
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$1,955.37 - $3,003.30
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$1,955.37
$1,504.13 - $2,310.23
$1,504.13 - $2,310.23
$1,504.13

Top Tier Reclining Sectional with Chaise

Ashley Furniture

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

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$1,955.37 - $3,003.30
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$1,504.13 - $2,310.23
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$1,504.13
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$1,785.81
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$1,373.70
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$1,373.70

Top Tier Sectional Chofa

Ashley Furniture

Experience unparalleled comfort with this sectional chofa. It’s a stylish and invitingly soft look—made all the more appealing by cozy corduroy cu...

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$1,785.81
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$1,373.70
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$501.06
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$385.43
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$385.43

Tulen Recliner

Ashley Furniture

This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go f...

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$501.06
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$385.43
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$385.43
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$818.71
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$818.71
$629.78
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$629.78

Tulen Reclining Sofa

Ashley Furniture

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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$818.71
$818.71 - $818.71
$818.71
$629.78
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$629.78
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Product image
Product image
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$145.15 - $236.99
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$145.15
$111.65 - $182.30
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$111.65

Tyler Creek Dining Chair

Ashley Furniture

Invite your family into the heart of your home with this upholstered dining room chair. Its framed back and tapered legs, in a beautifully texture...

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$145.15 - $236.99
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$145.15
$111.65 - $182.30
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$111.65
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Product image
Wynnlow 63" TV Stand image
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$379.86
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$379.86
$292.20
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$292.20

Wynnlow 63" TV Stand

Ashley Furniture

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimal...

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$379.86
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$379.86
$292.20
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$292.20
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$189.37
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$189.37
$145.67
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$145.67

Zuraleus Bedroom Mirror

Ashley Furniture

If glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticat...

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$189.37
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$189.37
$145.67
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$145.67
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$401.41
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$401.41
$308.78
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$308.78

Zuraleus Chest of Drawers

Ashley Furniture

If glitz and glam are your jam, you’re gonna love this chest of drawers. Dazzling chrome-tone touches wow against a sophisticated matte white fini...

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$401.41
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$401.41
$308.78
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$308.78
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$401.41
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$401.41
$308.78
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$308.78

Zuraleus Dresser

Ashley Furniture

If glitz and glam are your jam, you’re gonna love this dresser. Dazzling chrome-tone touches wow against a sophisticated matte white finish for a ...

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$401.41
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$401.41
$308.78
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$308.78
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Consumer Choice — Frequently Asked Questions

What consumer choice brands does New Comfort Living (San Leandro, California) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.